WWW: Beyond the Basics

2. Demographics and Demographic Tools

by Mei See Yeoh

What is all the hype about the Internet? What is all the "magic" about it that makes people spend hours and hours on it? Those are the questions that plague those who have not jumped on the bandwagon. Who are the people who are using the Web, and what are they using it for? These issues are of great interest to the commercial media. As surprising as it may be for those of us who are using the Web, less than ten percent of the United States population uses the Web, and less than one tenth of a percent of the world population use the Internet, according to the GENic and Georgia Tech user survey during June of 1996.

Plenty of Web demographic studies and surveys can be found on World Wide Web. Results of these demographic studies, the effectiveness of using current methods for gathering consumer demographics, and proposed techniques are addressed in this chapter.

  1. Introduction
  2. Collecting Web Demographics
    1. Current Methods
    2. Proposed Methods
  3. The Web Users
    1. Web User Evolution
    2. Web Users Today
    3. Classifying Web Users
  4. Educational Institutions and Resources on the Web
  5. Commerce on the World Wide Web
    1. Businesses Online
    2. Are Consumers Buying?
    3. Impact of Advertising on the Web
  6. Concluding Remarks

References

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Copyright © 1996 Mei See Yeoh, All Rights Reserved

Mei See Yeoh <myeoh@vt.edu>
Last modified: Sun Dec 1 13:15:51 1996