WWW: Beyond the Basics

7. Web Related Careers

7.3. Popular Career Titles

7.3.6 Marketing/Advertising Professional

Description

Due to the growth of the Internet and the number of people accessing information on the Internet, a large part of the commercial online services will be used. This is a positve step due to an increase in the number of jobs for Marketing/Advertising professionals. Employers want individuals with Marketing and Management skills and an understanding of the World Wide Web environment. They do not want programmers for their tasks, but they want individual with creativity and a knack for product design and presentation ( Bennahum, 1995). These individuals use the WWW as a platform for their products. They are sometimes hired as consultants, web designers , advertisers, and/or marketing personnel.

Education Requirement

Persons working in Marketing and Advertising should have degrees in Marketing, Advertising, or Management. They generally acquire Internet knowledge via experience working with the Internet and Web. A background in Graphics Design would be a plus.

Salary

Marketing and Advertising professionals with Web skills can expect a salary in the range of $25K-$150K depending on education level and experience. The higher end is managerial positions and in addition depends on the number of employees that the manager supervises.

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Felicia Doswell <doswell@csgrad.cs.vt.edu>