7. Web Related Careers
7.3. Popular Career Titles
7.3.6 Marketing/Advertising Professional
Description
Due to the growth of the Internet and the number of people accessing
information on the Internet, a large part of the commercial online
services will be used. This is a positve step due to an increase in the
number of jobs for Marketing/Advertising professionals. Employers
want individuals with Marketing and Management skills and an
understanding of the World Wide Web environment. They do not want
programmers for their tasks, but they want individual with creativity
and a knack for product design and presentation
( Bennahum, 1995). These individuals
use the WWW as a platform for their products. They are sometimes hired as
consultants, web designers ,
advertisers, and/or marketing personnel.
Education Requirement
Persons working in Marketing and Advertising should have degrees in Marketing,
Advertising, or Management. They generally acquire Internet knowledge via
experience working with the Internet and Web. A background in
Graphics Design would be a plus.
Salary
Marketing and Advertising professionals with Web skills can expect a salary
in the range of $25K-$150K depending on education level and experience.
The higher end is managerial positions and in addition depends on the number
of employees that the manager supervises.
![[PREV]](http://ei.cs.vt.edu/~wwwbtb/book/images/Nav/Prev.gif)
![[NEXT]](http://ei.cs.vt.edu/~wwwbtb/book/images/Nav/Next.gif)
![[UP]](http://ei.cs.vt.edu/~wwwbtb/book/images/Nav/U
p.gif)
![[HOME]](http://ei.cs.vt.edu/~wwwbtb/book/images/Nav/Home.gif)
Copyright © 1996
Felicia Doswell, All Rights Reserved
Felicia Doswell
<doswell@csgrad.cs.vt.edu>