In late 1994, Intel's Pentium processor was discovered to have a division bug. Dr. Thomas R. Nicely was one of the first people outside of Intel to discover the bug, and his email to his colleagues was the start of an avalanche of public outcry on the Internet. Dealing with a public relations problem on the Internet is inherently different, and Intel had difficulty limiting damage to their corporate image.
In "A Learning Experience: The Pentium Chip Story"(Emery), Vince Emery describes the lessons to be learned from Intel's difficulty. These lessons include:
Copyright © 1996 Patrick N. Brooks.
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