Electronic Shopping Experience - I

• 1)Cardholder browses for items to buy by:

  • Use of a Web browser on merchant’s Web site
  • Viewing merchant's catalog on a CDROM
  • Looking at Paper Catalog

• 2)Cardholder selects items to be purchased

• 3)Order form with total cost and items purchased is either generated by PC software or over the web by electronic shopping software

  • Price may be subject to haggling between merchant and customer

• 4)Cardholder selects payment method. SET covers case where this is a charge card

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