Find this at http://www.npac.syr.edu/users/gcf/adclubdec96/

Possible Role of Web Technologies in Advertising

Given by Geoffrey Fox at Breakfast Meeting of Syracuse AdClub on Dec 5,96. Foils prepared Dec 5 96

We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure


This mixed presentation uses parts of the following base foilsets which can also be looked at on their own!
PPTAdClubDec96         Master Set of Foils for Presentation on Role of
                         Web Technologies in Advertising
SC96Master             Master Set of Foils for NPAC Supercomputing 96 
                        Tutorial
NIIASOP95B Master      Master of Overview of NII and Web Technology 
                        for NII ASOP Review  at Langley
WebWisdomMar96Master   Web Technologies for Education and NPAC 
                        Projects Master Presentation
Webworkaddons          Additional Material for Web Technology 
                        Presentations July 95 -- March 96
NPACScreenDumps96      Collection of GIF Images for General NPAC 
                        Projects April96-
MillsScreenDumps       Kim Mills Collection of GIF Images for NPAC 
                        Projects 96-
NPACAddons             Collection of GIF Images for General NPAC 
                        Projects 1995-March96
GeneralResFoils96      Miscellaneous Presentation Material used in 
                        1996

Table of Contents for Possible Role of Web Technologies in Advertising


         PPTAdClubDec96 001 001 Possible Role of Web Technologies in 
                                the Advertising Field 
                                http://www.npac.syr.edu/users/gcf/adclubdec96/index.html
                                
         PPTAdClubDec96 002 002 Abstract of Web Technologies for 
                                Advertising Presentation
         PPTAdClubDec96 003 003 Challenges and Opportunities -- New 
                                Media
             SC96Master 003 004 Some Critical Emerging Web 
                                Technologies 
      NIIASOP95B Master 003 005 Architecture of Web Software
   WebWisdomMar96Master 010 006 Some (New) Web Technologies in a 
                                Nutshell - I
   WebWisdomMar96Master 012 007 Some (New) Web Technologies in a 
                                Nutshell - II
          Webworkaddons 086 008 Nuclear Reactor Educational Applet
      NPACScreenDumps96 024 009 The Java Magic Cube from Michael Chang
       MillsScreenDumps 030 010 Visible Human
             NPACAddons 112 011 VRML Terrain Renerer with Herkimer 
                                House Web Page
      NPACScreenDumps96 150 012 GIS integration with Weather 
                                Simulation application - I.
      NPACScreenDumps96 151 013 GIS integration with Weather 
                                Simulation application - II.
      NPACScreenDumps96 026 014 The JavaScript SlideShow Stepping 
                                through CareWeb Images - I
      GeneralResFoils96 043 015 Synergy of InterNet and IntraNets
         PPTAdClubDec96 004 016 Challenges and Opportunities -- New 
                                Delivery Mechanisms
      NPACScreenDumps96 033 017 Number of InterNet Hosts !989-1996 and
                                 Projected to Year 2000
         PPTAdClubDec96 005 018 Challenges and Opportunities -- 
                                Industry Changes
         PPTAdClubDec96 006 019 Future Web/Internet InfraStructure -I?
         PPTAdClubDec96 007 020 Future Web/Internet InfraStructure 
                                -II?
         PPTAdClubDec96 008 021 Future Web/Internet InfraStructure 
                                -III?
         PPTAdClubDec96 009 022 Digital Audio and Video I
      NPACScreenDumps96 124 023 Playing H.263 File from Local Disk 
                                using Axtive X Controls
             NPACAddons 074 024 CNN Newsource Database, video of 
                                President Clinton
      NPACScreenDumps96 133 025 Netscape shows the close caption text 
                                associated with the movie.
      NPACScreenDumps96 137 026 One of the Video Server Asset 
                                Management interfaces-I.
         PPTAdClubDec96 010 027 Digital Audio and Video II
         PPTAdClubDec96 011 028 Digital Audio and Video III
         PPTAdClubDec96 012 029 Collaboration will be a Key Web 
                                Technology
      NPACScreenDumps96 179 030 Login to SP2 with a Web Interface at 
                                NIST - I
      NPACScreenDumps96 181 031 Login to SP2 with a Web Interface at 
                                NIST - III
         PPTAdClubDec96 013 032 More on Collaboration

List of Foils Used as they occur

PPTAdClubDec96         Master Set of Foils for Presentation on Role of
                         Web Technologies in Advertising
1 2 3 4 5 6 7 8 9 10 11 12 13
SC96Master             Master Set of Foils for NPAC Supercomputing 96 
                        Tutorial
3
NIIASOP95B Master      Master of Overview of NII and Web Technology 
                        for NII ASOP Review  at Langley
3
WebWisdomMar96Master   Web Technologies for Education and NPAC 
                        Projects Master Presentation
10 12
Webworkaddons          Additional Material for Web Technology 
                        Presentations July 95 -- March 96
86
NPACScreenDumps96      Collection of GIF Images for General NPAC 
                        Projects April96-
24 150 151 26 33 124 133 137 179 181
MillsScreenDumps       Kim Mills Collection of GIF Images for NPAC 
                        Projects 96-
30
NPACAddons             Collection of GIF Images for General NPAC 
                        Projects 1995-March96
112 74
GeneralResFoils96      Miscellaneous Presentation Material used in 
                        1996
43

Sorted List of Foils Used

PPTAdClubDec96         Master Set of Foils for Presentation on Role of
                         Web Technologies in Advertising
1 2 3 4 5 6 7 8 9 10 11 12 13
SC96Master             Master Set of Foils for NPAC Supercomputing 96 
                        Tutorial
3
NIIASOP95B Master      Master of Overview of NII and Web Technology 
                        for NII ASOP Review  at Langley
3
WebWisdomMar96Master   Web Technologies for Education and NPAC 
                        Projects Master Presentation
10 12
Webworkaddons          Additional Material for Web Technology 
                        Presentations July 95 -- March 96
86
NPACScreenDumps96      Collection of GIF Images for General NPAC 
                        Projects April96-
24 26 33 124 133 137 150 151 179 181
MillsScreenDumps       Kim Mills Collection of GIF Images for NPAC 
                        Projects 96-
30
NPACAddons             Collection of GIF Images for General NPAC 
                        Projects 1995-March96
74 112
GeneralResFoils96      Miscellaneous Presentation Material used in 
                        1996
43


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Page produced by wwwfoil on Wed Feb 19 1997