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The Business Environment (5)
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As the logic of "information content" delivery changed, and with the hopes of attracting mass audiences shattered, marketers realized that their traditional electronic advertising method was closing.
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Now consumers select, and pay for, their interaction with the Information Node at home. This is not an environment in which the "uninvited persuader" works.
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Marketers, no longer able to use mass mailings (due to rising costs and environmental pressures), and screened out by "smart" Information Nodes, have turned to providing content as well as product information on the Net.
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The trend began with the provision of "infomercial programming," and has now become far more pervasive on the Net.
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To the surprise of some early skeptics, these sponsored programs have done well, perhaps as a product of their relatively high production values and relatively low (subsidized) costs to viewers.
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