European Participants - EU/US Meeting
Clive Best(JRC-CEC), Joint research centre of the European Commission, CCRISPRA, Italy, Clive.Best@cec.eu.int -- Clive_Best_CV -- Clive_Best_Research
Jens Christensen, Project Officer, European Commission DG XIII/F and DG XIII/C, Brussels, Jens.CHRISTENSEN@cec.eu.int --Jens_Christensen_CV
Terence Mayes (UK),
Glasgow Caledonian University Department of Learning and Educational Development, J.t.mayes@gcal.ac.uk --Terry_Mayes_CVJacobijn Sandberg(NL),
University of Amsterdam Dpt. of Social Science Informatics , Sandberg@swi.psy.uva.nl -- Jocobijn_Sandberg_CV --Jocobijn_Sandberg_ResearchPier-LuigivEmiliani(I),
Institute of Research on Electromagnetic Waves "Nello Carrara" (IROE) National Research Council, Ple@iroe.fi.cnr.itHerman Maurer(A),
(GRAZ University of Technology) IICM, HMC (JR) and AWAC (ARCS, Hmaurer@iicm.edu, Hmaurer@iicm.tu-graz.ac.at --Herman_Mauer_CV, Herman_Mauer_ResearchNicolas Balacheff(F),
CNRS-Laboratoire Leibniz-IMAG, Nicolas.balacheff@imag.fr -- Nicolas_Balacheff_CV-- Nicholas_Balacheff_ResearchBjoern Pehrson(S),
Royal Institute of Technology, bjorn@it.kht.seRebecca Alden(B)
ECOTEC Research and Consulting Ltd. Senior Consultant, Great Britain, Becky_Alden@ecotec.com -- Becky_Alden_CV -- Becky_Alden_ResearchMatthias Rohrbach(D),
Fraunhofer IAO MT Information Engineering, Mathias.Rohrbach@iao.fhg.de -- Matthias_Rohrbach_CV -- Matthias_Rohrbach_ResearchRoberto Carneiro(P),
Grupo FORUM, Roberto.Carneiro@forum.pt -- Roberto_Carneiro_CV -- Roberto_Carneiro_ResearchWilhelm Bruns(D),
Bremen university – Artec Research centre Work & Technology, Bruns@artec.uni-bremer.de --Wilhelm_Bruns_CV -- Wilhelm_Bruns_ResearchMariono Sanz (E), Consorcio de los Quesos Tradicionales de España,
Mariano.sanz@eun.org -- Mariano_Sanz_CV
HERMANN MAURER -- CURRICULUM VITAE
Born in 1941 in Vienna, Austria. Study of Mathematics at the Universities of Vienna (Austria) and Calgary (Canada) starting in 1959. System Analyst with the Government of Saskatchewan (Canada) in 1963. Mathematician-programmer with IBM Research in Vienna 1964--1966. Ph.D. in Mathematics from the University of Vienna 1965. Assistant and Associate Professor for Computer Science at the University of Calgary, Canada, 1966--1971. Full Professor for Applied Computer Science at the University of Karlsruhe, West Germany, 1971-1977, and Visiting Professor at SMU, Dallas, and University of Brasilia (Brazil) for three months, each, and at the University of Waterloo, during the same period. Full Professor at the Graz University of Technology since 1978. In addition, director of the Research Institute for Applied Information Processing of the Austrian Computer Society 19983-1998, chairman of Institute for Information Processing and Computer Supported New Media since 1988, and director of the Institute for Hypermedia Systems of Joanneum Research since April 1990. Adjunct Professor at Denver University 1984--1988. Professor for Computer Science at the University of Auckland, New Zealand, in 1993 (on leave from Graz). Honorary Adjunct Professor since October 93. Honorary Doctorate Polytechnical University of St. Petersburg (1992), Foreign Member of the Finnish Academy of Sciences (1996).
Author of fourteen books, about 500 scientific contributions, and dozens of multimedia products. holder of patent for optical storage device. Editor-in-Chief of the Journals J.UCS and J.NCA. Chairperson of steering committee of WebNet and ED-MEDIA Conference series. Member of program committee of numerous international conferences. European Representative on ICCE.. Project manager of a number of multimillion-dollar undertakings including the development of a colour-graphic microcomputer, a distributed CAI-system, multi-media projects such as "Images of Austria" (Expo'92 and Expo'93), responsible for the development of the first second generation Web system Hyper-G, now Hyperwave (http://www.hyperwave.com) and various electronic publishing projects such as the "PC Library", "Geothek" and "J.UCS" and participation in a number of EU projects (e.g., LIBERATION, HYMN, EUROPE-MMM, HYPDOC, EONT, and others).
Main research and project areas: networked multimedia/hypermedia systems (Hyperwave); electronic publishing and applications to university life, exhibitons and museums, Web based learning environments; languages and their applications, data structures and their efficient use, telematic services, computer networks, computer assisted instruction, computer supported new media, and social implications of computers.
Graz, Fall 1999
An Associative Repository for the Administration of Course Modules
Thomas Dietinger,
Institute for Information processing and Computer supported new Media (IICM),
Graz University of Technology, Austria, (
Christian Eller,
Graz University of Technology, Austria, (
Christian Gütl,
Institute for Information processing and Computer supported new Media (IICM),
Graz University of Technology, Austria, (
Hermann Maurer,
Institute for Information processing and Computer supported new Media (IICM),
Graz University of Technology, Austria, (
Maja Pivec,
Faculty of Mechanical Engineering, University of Maribor, Slovenia (
Institute for Information processing and Computer supported new Media (IICM),
Graz University of Technology, Austria (mpivec@iicm.edu)
Abstract:
One of the main difficulties in the area of web based training systems are expensiveness and great efforts that have to be invested in production of good courseware modules. While the problem of creating new pages cannot be solved easily, costs can be reduced by providing efficient methods for reusing already existing material. In this paper we will introduce a concept to collaboratively and adaptively administrate modules that may reside either internally or externally. This idea can also be extended to fully automate the creation of whole courses or information units consisting of a certain structure and dealing with a specific topic.
A system called GENTLE (GEneral Networked Training and Learning Environment) [Dietinger et al. 1998a] is currently being developed at the Institute for Information Processing and Computer supported new Media which deals with many aspects of web based training. Its main purpose is to provide an integrated platform for students and teachers that offers all functionality that is required for web based training, like communication and collaboration tools, course and user administration, etc. Most of this functionality has already been implemented or is nearing completion. However, we decided not to develop a new authoring application for course modules because there already exist numerous good ones on the market. Our intention is to improve integration of those tools and even more important to provide methods for easy administration and reuse of already existing materials: The creation of high quality courseware is still quite cumbersome and expensive and superfluous work like recreating an already available module should be avoided.
The demand on such a module repository is flexible categorization and thus ease of location of required information and modules, in combination with simple usage. Especially efforts that can only be accomplished by IT and domain experts have to be reduced to an absolutely required minimum and substituted by automatic methods like computerized generation of content description, or incidental tasks that do not bother users. It also has to be considered that not all data may reside within the system, but can also be found externally at a different place or just somewhere on the Internet. This means that the system does not have control of outside modules and thus might not modify or add e.g. meta data. Additionally, external information may be dynamic and change without notice. Nevertheless, it might be valuable to include this kind of information because of topicality and quality.
Another important feature is personalization: by this we mean that a group of users (or a single user) may have their own view about the meaning of some modules, because the same data can be used differently in various situations: E.g. a chapter about multi media concepts might be introductory or advanced material, depending on the course topic. This can only be accomplished if situation dependent meaning and object oriented properties like title, creation time, author etc. are separated, because the first one can change with the point of view. Adaptive views can also be used to automatically suggest certain modules to authors if they specify a course profile that describes the meaning and aim of the course by e.g. a table of contents etc. The system can achieve this by trying to match the profile. This information about the course can also be used for suggesting suitable courses to students, if students also own a profile about their preferences.
The whole system could not only be used to find appropriate course components but also for retrieving relevant information in more general terms, like a background library for students or within a knowledge management or intranet system to be used by employees. In the following chapters we will examine already existing strategies and present a concept for an adaptive, associative, joint, dynamic and location independent module and information repository.
The most obvious storage of categorized data is to save it in a data-warehouse with a static hierarchical structure similar to the file system organization of a PC. For example the History of Hypertext and data about HTML are saved in the Hypertext subcategory, which belongs to Hypermedia that is categorized under Computer science. Such inflexible data organization brings many disadvantages. The static keyword categories must be very precisely specified and regularly updated and reorganized, so that categorizing and storing of data can be efficiently supported. Otherwise stored data cannot be found again because they have not been categorized properly. Such a complex structure results in poor performance.
A possible solution to avoid the inflexibility of mentioned hierarchically structured data-warehouse is the usage of metadata. Nowadays, there are many standardization initiatives e.g. Dublin Core, Warwick framework, LTSC, IMS and others, trying to define the metadata structure [Weibel et al. 1998][Daniel et al. 1998][Hodgins & Wason & Duval 1998]. The standardization efforts are coming from different backgrounds e.g. technology suppliers, aviation industry, learning technology users, etc.. Because all of the different initiatives are aware of the great importance of the metadata for categorization, structuring of knowledge and finding relevant information, they try to be compliant within reasonable boundaries of other initiatives.
One of the definitions still being discussed within IEEE Learning Technology Standardization Committee (LTSC) is that Metadata are data about data, meaning that metadata are providing us with information about certain objects e.g. documents. This additional information about the objects can be information about the author of the object, language used, date of creation, topic, key words, possible use of the object, conditions for use, etc. We can add supplementary attributes that explain e.g. different possibilities to use the object, pedagogical values or other categories like learning style, learning level and prerequisites, which are relevant for re-use of the objects within the learning environment. Thus, metadata can be seen as a feature that facilitates finding of specific requested information (text documents, pictures, video clips, course units, etc.).
Metadata compared to the first solution mentioned in this chapter introduces tremendous improvements for the categorization and knowledge management process but there are still some problems left regarding the gathering of relevant, reliable and up-to-date information. In the categorization process different key words are assigned to the object. Exactly which key words provide the most appropriate description of the content or meaning of the object is the decision of the person, creating the metadata. This leaves the difficulty of finding the required object to the user, because it may be described in a different way than expected. The fact that equal key words have different meaning within different contexts is also causing some problems for users, who want to find a specific object. A possible way for useful and sufficient metadata can be probably achieved by combining human knowledge and technology. The disadvantage of metadata being rigidly coupled with the object can be avoided. Grouping of metadata offers a solution to that problem. Grouping of metadata means that metadata which describe physical appearance of the object stay coupled with it. Other metadata which describe some more general concepts e.g. topic, category, key words can be transformed into separate objects. Those meta-objects exist independently and can be linked to many different objects. Meta-objects can be shared within many objects and relations can be defined between meta-objects themselves. One possible implementation of this concept is described in the next chapter.
A cluster usually describes a collection of objects that are relatively close to each other according to a chosen criterion. Cluster analysis is used for grouping similar, related objects. One possible application of clustering algorithms is document retrieval. In a dynamic environment content changes are made also in the content indicators attached to the documents. In such cases clustered file organization is preferable because similar sets of content identifiers are automatically grouped into common classes or clusters. The search is performed looking only at those clusters that exhibit close similarity with the corresponding query identifiers. A clustered file produces fast search output.
In real life, concepts are never isolated nor very simple, so clusters may overlap allowing that data, documents or part of documents (e.g. sections) belong to more than one cluster. To get better results we can use conceptual clustering. The difference between conventional and conceptual clustering is that in conceptual clustering the entities are grouped based on a conceptual cohesiveness (e.g. set of neighboring examples) [Michalski & Bratko & Kubat 1998]. Unlike statistical clustering methods, these algorithms rely on a search for objects within same or similar concepts. As an example of conceptual clustering we can use the term virus. If we search for virus we can get as a result different documents which describe the topic in computer science or documents which deal with viruses in medicine. Using the conceptual clustering, those documents are put into different clusters because they belong to different concepts.
What we need to accomplish is a network of meta data, where each meta data object correlates on one hand with the information it describes (meta data and data may also physically be the same object) and on the other hand with other instances of meta data. We suggest to use pure meta data (without a document content), so called base terms, which are related to other base terms to describe main concepts and thus work as a seed for new clusters. To improve effectiveness and versatility relations themselves should also contain some meta data: A type that specifies what kind of relation exists between two nodes (e.g. sub- and super-concept, cause or result, opposite or synonym, prerequisite, introductory, etc.), a weight value that specifies to what degree this type applies to that relation (e.g. fuzzy values like perfect, good, average, bad etc. expressed by a certain percentage) and a quality value that specifies the reliability of the connection (also percentage). In this way users can give feedback about the correctness of the relation during browsing and searching of the cluster and thus influence weight and reliability of the relation. This has the advantage that a new relation need not be completely correct right from the beginning, but can converge to a commonly accepted status by collaborative voting. Thus it is not important any more whether the creator of the relation is completely trustworthy or not, it just influences the starting reliability value. That means that not all connections have to be created by domain experts but can also be created by other e.g. novice users or algorithms. If we combine these relation attributes with access rights like private, group and public access and ownership even different points of view of concepts are manageable because relations can be seen differently by different users.
Similar approaches of sharing ideas and opinions within the society and building the contacts between people who have related interests, opinions, is described in Automated Collaborative Filtering (ACF) and Semantic Transports of information [Chislenko 1997a][Chislenko 1997b]. The semantic transport of information can be seen as a social tool, overcoming the side effects of the present-day individual isolation. Implementations of some fragments of these ideas can be also found in Recommender Systems [Resnik & Varian 1997] such as Alexa (http://www.alexa.com) and Phoaks (http://www.phoaks.com/) or in new generations of search engines like Google (http://www.google.com).
Figure 1:
Examples for relation meta data
To avoid a possible confusion we would like to define what we understand by using the term knowledge cluster: The combination of a knowledge broker point (KBP), expert knowledge and collaborative community system as well as the automatic processing modules can be seen as a knowledge cluster. The task of knowledge broker points is managing static and dynamic knowledge sources within the learning environment. An automatic process module e.g. a knowledge cluster can help to categorize information entities, to position them as new pieces of knowledge in the system, and to store and to find them when necessary.
Typically, the creation of new knowledge clusters will be started by defining a skeleton of related base terms describing a certain knowledge area by domain experts. As all relations created by trusted experts get assigned a maximum reliability value, the quality of the network is more important than its extent and number of nodes. Additionally depending relations like "A is an introduction to B" and "B is an introduction to C" can dynamically be calculated by multiplying its weight and quality values and need not be created manually [see Figure 2].
However, if in special cases dynamic relations do not result in meaningful values from some point of view, they can be shortened by static relations which have higher priority than the calculated ones but e.g. might not be seen by everybody, because access rights for these relations are restricted [see Figure 3].
In this context we speak about a modified shortest path rule because here the shortest path is the one with fewest relations and not with the smallest edge length. It should be noted that in some instances the calculation of two paths of the same length (equals the number of relations between nodes) and same starting and ending node can lead to different results. However, this is absolutely correct because different paths also mean different contexts or conclusions [see Figure 4]!
Figure 4 :
Context dependant paths
New base terms, meta data (including information content such as documents and course modules, or pointers to data like references) and also relations between new base terms and meta data cannot only be created by experts but also by ordinary users or even algorithms like user profiling, content analyzer, etc. The quality of these relations then depends on the status of the user. E.g. an anonymous user or a not too trustworthy algorithm only leads to quality values that are starting quite low, whereas identified users who have gained a certain expertise within the specific knowledge area may create more promising relations.
Whenever users browse or access a knowledge cluster they should have a possibility to provide feedback whether the visited relation proved helpful and they thus found what they were looking for or whether the relations had been misleading. Such a feedback could be given just by clicking on a plus or minus sign, indicating approval or rejection, or by a more complex form where the user has the possibility to suggest a different type, weight and quality values. The feedback can also be provided by a profiling algorithm that just analyzes behaviors of users. For examples, users starting all over again with a search after following a lot of relations express with this behavior that they did not find what they had been looking for and thus that these relations in their context had not been very helpful for them. In each case, the influence of the feedback on the attributes of the relation again depends on the trustworthiness of the user or algorithm which provides the feedback. Identified users can gain higher trustworthiness in a certain knowledge area if relations and objects they created for this area get higher ranking through feedback. The effect of this concept is that the whole cluster as well as quality values of contributing users and algorithms converge into a commonly accepted status. This means that newly created relations need not be perfect right from the beginning but are 'polished' on usage. In this way, also the effectiveness of an algorithm which automatically creates new structures only has an influence on the duration as long as the resulting relations evolve to a high quality network influenced by users.
Access to a knowledge cluster starts by defining an entry point to the data structure. This can either be a common root term or more likely a traditional keyword query on the meta data stored within the base terms and relations. The list of search results can be linearly sorted by priority or even better displayed as several clusters or clouds of documents and relations that indicate which terms belong together and what are their neighboring nodes. From now on users may browse through the clusters by putting the focus on a selected term or altering the filter values. The filter specifies how many and which adjacent nodes and documents will be displayed and thus form a new cluster. We have the following possible filter values: type of relations (e.g. introductory), threshold values for weight and quality, number of relations displayed, visibility expressed by maximum length of path that is dynamically calculated and of course also document meta data like mimetype, creation time, author, e.g. Dublin Core attributes etc. The filter can also be used for the very first display of search results. As mentioned before users can give feedback to the displayed relations or add new ones during the browsing process.
Another interesting feature is the so-called rucksack which is used to store documents for later reuse or may be used to execute more complex filtering by combining items collected in the rucksack as additional filter criterions such as 'all items displayed in the neighborhood have to be a sub concept of rucksack item X and an introduction to rucksack item Y' etc. An intelligent rucksack could also log or analyze the behavior of users and define a certain task and user specific profile which can be used to foresee the next action and suggest suitable filter settings and items. Certain rucksacks or more generally speaking agents can also be reconfigured for a specific task like chapter creation (e.g. a chapter consists of an introduction, a main part and a summary) or even the creation of new clusters.
The prototype, like the rest of the WBT system is based on the Hyperwave Information Server (http://www.hyperwave.com). In fact the concept and features of Hyperwave proved to be very helpful for this special demand, since it supports an object-oriented approach for storing documents and hyperlinks (so-called anchors). All objects within the database, including anchors, may store arbitrary attributes like keywords, owner, access rights etc.. This provides the possibility to use anchors for creating our specialized relations, because the required meta data such as type, weight and quality can be stored within the object. Further anchor-object relations are bi-directional, which means an application can find out which links are pointing to an object and which are pointing from this object to a different one which is also an important requirement. Hyperwave objects without content (like a Remote Object) have been used to implement base terms or external meta data that just have pointers to their accompanying documents. Personalization has been easily added by using access rights which are also applicable to anchors and which are used to specify which user(s) may see a relation.
Currently our prototype supports the creation of base term skeletons, adding of documents and personalized relations and simple querying and filtering during cluster browsing. Collaborative voting and the rucksack feature will be added soon. Thus the prototype can be used for jointly administrating a module repository or a reference and background library. Another simple application for the prototype would be shared bookmark archives, which might be helpful when doing task oriented teamwork like student exercises etc..
As we have seen the concept of applying attributes to relations that interlink meta data provides a possibility to add additional meaning to course material which is a basic prerequisite for further automatic processing. Combined with situation and user dependent views and collaborative rating techniques it can be used as a fundamental model not only for managing courseware repositories and background libraries but also for administrating all kinds of related data. One of the next steps will be to examine the usefulness of this concept for adaptive tutoring which could be realized by courses that are generated on the fly and depending on users preferences. Future work will also include the integration of our ideas about dynamic background libraries and intelligent knowledge gathering [Dietinger et al. 1998b][Dietinger et al. 1999] to expand the model to a generalized and distributed concept.
[Alexa] http://www.alexa.com
[Chislenko 1997a] Chislenko A.: Semantic Web - a vision of the future of intelligent Web, (June 1997),
http://www.lucifer.com/~sasha/articles/SemanticWeb.html[Chislenko 1997b] Chislenko A.: Automated Collaborative Filtering and Semantic Transports, ideas of using the next generation of information technologies for automated meaningful distribution of knowledge, (October 1997),
http://www.lucifer.com/~sasha/articles/ACF.html[Daniel et al. 1998] Daniel R. Jr., Lagoze C., Payette S.D.: A Metadata Architecture for Digital Libraries. http://www2.cs.cornell.edu/lagoze/papers/ADL98/dar-adl.html
[Dietinger et al. 1998a] Dietinger T., Maurer H. (1998) GENTLE – General Network Training an Learning Environment. Proc. of ED-MEDIA (1998), Freiburg, and
http://wbt.iicm.edu/gentle/papers/edmedia98.pdf[Dietinger et al. 1998b] Dietinger T., Gütl Ch., Maurer H., Pivec M., Schmaranz K. (1998) Intelligent knowledge gathering and management as new ways of an improved learning process; Proceedings of WebNet98, Orlando, Nov. 7-12, 1998, Florida, USA, p244-249 and
http://wbt.iicm.edu/gentle/papers/webnet98.pdf[Dietinger et al. 1999] Dietinger T., Gütl Ch., Knögler B., Neussl D., Schmaranz K. (1999): Dynamic Background Libraries - New Developments in Distance Educations Using Hierarchical Interactive Knowledge System; J.UCS Vol 5/No. 1, p2-10
[Hodgins & Wason & Duval 1998] Hodgins W., Wason T., Duval E.: Learning Object Metadata (LOM) v2.5a, Dec. 23 1998, IEEE Learning Technology Standards Committee (LTSC),
http://ltsc.ieee.org/doc/wg12/LOMdoc2_5a.doc[Michalski & Bratko & Kubat 1998] Machine Learning and Data Mining Methods and Applications (ed.: Michalski R.S., Bratko I., Kubat M.), John Wiley & Sons Ltd., 1998.
[Resnik & Varian 1997] Resnick, P.,Varian, H., "Recommender Systems", Comm. of ACM, Mar.1997, Vol.40 No.3, p.56-58
[Weibel et al. 1998] Weibel S., Kunze J., Lagoze C., Wolf M.: Dublin Core Metadata for Resource Discovery, The Internet Society, September 1998, ftp://ftp.isi.edu/in-notes/rfc2413.txt.
A critical look at Web Based Training efforts
H. Maurer
IICM, Graz University of Technology, Austria
Abstract
When looking at the large number of attempts in Web Based Training (WBT), i.e. efforts to use Intranets or the Internet for educational or training purposes, it is noticeable that many do not go beyond providing pretty Web pages and a bit of communication. There are some more general approaches trying to provide integrated learning environments: GENTLE, (a General Networked Training and Learning Environment), developed at the author's institute, is one such approach. Although such systems are a major step forward concerning WBT we claim that WBT must not be seen in isolation but rather as a part of a more general area of activity, knowledge management (KM). In this paper we discuss what we mean by KM, that WBT is really nothing but knowledge transfer (KT) and hence part of KM, and what a typical KT system like GENTLE should offer in terms of functionality.
1. INTRODUCTION
In this paper we show that Web Based Training (WBT) in the sense of "using networks to improve the efficiency and timeliness of knowledge transfer" must be seen as part of what is now often called Knowledge Management (KM).
Knowledge in the sense as we commonly use it resides in the brains of people. It is self-evident that within any group of persons the combined knowledge of this group is much larger than the knowledge of any individual. Yet, although we talk about this combined knowledge or ‘group knowledge’it is really fictitious: since human beings (unfortunately ?) have no direct brain-to-brain connection (and even their communication channels are severely handicapped due to a missing organ [1]) group knowledge is fragmented between the individuals, persons often not knowing or understanding what is clear for others. After all, this is why we have teaching and learning processes where in some laborious fashion knowledge is transferred to some extent between individuals, be it teacher to learners or be it in a working group between ‘equals’. This is also why we write memos, reports and books: we try to share knowledge with others. This is also why we have seminars, discussions and why we talk to each other. In the past, it was accepted as a sad fact of life that there is no easy way to increase knowledge of individuals and that no easy route to efficiently share knowledge exists.
However, the pressure to more efficiently transfer knowledge to obtain highly qualified people that stay at the edge of the state of the art throughout life, and that can acquire new knowledge (=learn) whenever the need arises has much increased over the years, mainly due to the acceleration of growth of information (knowledge ?) and partly due to high cost of education, training and re-training. Also, the fact that persons within an organization do not know what others are doing or what they know has lead to much waste and duplication of efforts: it is in this connection that the following frustrated sigh of the chairman of the board of a large international group can be understood: ‘If our employees only knew what our employees know, we would be the top leading company’. There is yet another development that is constantly accelerating: in traditional organizations their main assets have been property, buildings, machinery, inventory, etc.; in high-tech (high-brain) organizations the main asset has become more and more the knowledge in the brains of employees. Putting this together, techniques for increasing, transferring and archiving knowledge will be crucial factors for high performance organizations, be it companies, governmental organizations, teaching institutions, or what have you.
It is this problem area that Knowledge Management (KM) including Knowledge Transfer (KT) is trying to tackle. Thus, the basic aim of KM is to nurture and to increase the knowledge of individuals and to make sure that knowledge can be easily shared with others and (at least to some extent) remains even if the persons involved become unavailable. Hence, KM has a strong human and organizational component; however, for knowledge sharing, knowledge transfer and knowledge archival it is also necessary to computerize knowledge as much as possible. Thus, KM has also a strong IT component involving the transfer of (parts of) human knowledge (HK) into computer systems, techniques that assure that computerized knowledge (CK) is interlinked, is enriched continuously and that persons can extract the computerized knowledge through queries or more formalized processes to again use it as human knowledge.
2. IS KNOWLEDGE MANAGEMENT (KM) MORE THAN A BUZZ-WORD?
The most basic issue when talking about KM is surely: what is "knowledge"? After all, we have heard (in historic sequence) about data-processing, information-processing and now knowledge-processing. Some people might claim that a new buzz-word "KM" has been created, without really new concepts or techniques behind it. It is crucial to understand that this is not the case, that KM is indeed a new and remarkable phenomenon. To explain this it is best to start with the definition of knowledge. Outside IT, knowledge is often defined as "digested information" (= human knowledge). To be specific, if you buy a book, you have acquired information; once you have read and understood (= digested) the book, it is knowledge.
This definition has a severe drawback from the point of view of IT: knowledge (by definition) resides only in the brains of people, but can never reside in computer systems. Another definition of "knowledge" is computerized knowledge, more precisely "structured, interlinked and continuously growing information, the growth due to interactions with people". This second definition is much more specific from the IT point of view; it is clear that techniques to improve the management of knowledge defined in this fashion can be developed both by organizational changes and by suitable IT tools and can be potentially measured in whatever organization is at issue. However, critics of KM have tried to argue that KM defined as "computerized knowledge" is just glorified information processing and does not justify a new term, let alone a new concentrated R+D effort. What is overlooked in such arguments is that the two definitions are actually closely related: "knowledge" in the sense of "human knowledge" can be mapped onto "knowledge" in the sense of "computerized knowledge": I.e., the "real" knowledge residing in the heads of people (HK) can be represented by a powerful "shadow" knowledge (CK) residing in computer.
The challenge of KM is to make this "shadow" as "close to the real thing" as possible. The main credo of modern KM is that this is possible if sophisticated techniques are used that allow for the creation of CK from HK in a variety of ways, that allow users to re-create HK from CK (even system initiated) and that permit users not just the passive retrieval of information, but the structuring, linking, annotation and "massaging" of such information using a variety of tools that are becoming visible on the horizon. In addition to actively structuring and interlinking information (thereby creating new "views", new "associations", new "knowledge structures") users must be able to increase knowledge by "communicating" with documents: when users find whatever information, they should be able to ask arbitrary questions that are answered directly by the system. This feature might sound like science-fiction on first reading, but it can be accomplished to a large extent by a number of novel techniques; the most powerful one is using the fact that a large information base is used by many persons; hence, if a question asked cannot be answered by the system it will be answered (possibly later) by some human expert. However, and this is the crucial idea, once it has been answered this question/answer dialogue has enriched the system, hence the system is potentially capable of answering the same or a similar question posed by other persons later automatically. We believe that this approach is the first that interweaves the idea of an information/knowledge base that keeps growing because of user observation and of interactions (including questions) of users with the usual more mundane aspects of KM.
Lest we overstate the potential of KM: many areas of knowledge are understood so little that there is currently no hope to formalize them, and hence no hope to computerize them. For example, to quote [14] ‘the mental mechanisms involved in planning are not fully understood and cannot be fully automated.’ This is why we cannot map HK as such into CK, but just a mere ‘shadow’. However, as will become quite clear, much can be achieved nevertheless.
3. A GENERAL MODEL FOR KNOWLEDGE MANAGEMENT (KM)
Many sources such as OVUM [8] describe KM as an area with much growth to be expected. Many approaches to KM, where the importance of information technolgoy versuch organizational aspects varies are e.g. described in [9]. Two short introductions on KM are [10] and [11].
Concentrating on the information technology aspects our view of KM as allowing the ‘archiving, expanding, sharing and transfering’ of knowledge within groups and how ‘knowledge’ in the heads of people (‘human knowledge’ – HK) can be mapped into ‘shadow knowledge’ (‘computerized knowledge’ – CK) but can thence lead to new human knowledge (and thus expanding the knowledge sharing cycle mentioned previously) is expressed best by Fig. 1. The labels of the arrows represent different functions as will be explained below.
Fig. 1 shows that in a KM system humans and computers are involved. Knowledge as such resides as Human Knowledge (HK) in the heads of persons; parts of this knowledge can be made to reside as Computerized Knowledge (CK) in a networked computer system. It is sometimes also called "shadow knowledge" – since it is just a weakish image of the "sums of human knowledge".
The arrow labeled 1 in Fig. 1 corresponds to direct human-human knowledge sharing; the arrows 2-4 correspond to converting HK into CK; arrows 5-6 do the "opposite", i.e. make CK available to humans, while the arrow labeled 7 increases CK "automatically".
The arrow labeled 1 subsumes traditional knowledge sharing, be it over a cup of coffee, a seminar, a classical training course, just a phone-call, etc.
The arrows labeled 2 correspond to the situation when users explicitly convert some of their HK into CK by explicitly inserting a document, by authoring modules of courseware, by writing an annotation, creating a link or creating a "new view" of existing documents. Modern systems support such functions to various degrees. They play a particularly important role where classical WBT (i.e. knowledge transfer, KT) is involved.
Due to the costliness of explicitly converting HK into CT other ways of doing this are also necessary. The currently most realistic and implementable one is implicit knowledge creation, i.e. to assure that activities that persons are carrying out, anyway, (like writing a report, an email, or minutes of a meeting) are automatically stored (with sufficient meta-data) as CK. This approach is represented by the arrows labeled 2 in Fig. 1.
The most sophisticated way of obtaining CK form KH is by either "communication monitoring" or by "user observation". In the first case, relevant parts of discussions in emails, chats, news groups or the like are extracted and turned into CK. In the second case, actions of users are observed and recorded as "templates" for later use by other persons. It is clear that the system has to have sufficient "cleverness" to create knowledge this way. Indeed there is still a third way that the system can create knowledge: at a point in time when the user is, hopefully, not distracted by such action, the system asks a question to the user to expand its CK. To give a concrete example, when a user enters "coffee house" as synonym to "coffee shop" in some list the system may ask: "Should I also make "coffee house" and "coffee shop" synonymous in other dictionaries?" All such systemic acts of knowledge creation are symbolized by the arrow labeled 4 in Fig. 1.
The arrows labeled 5 in Fig. 1 represent situations when persons are explicitly asking for knowledge. This can be in the form of queries of various types; in the form of "goal oriented learning" (where a user asks for the explanation of a complex issue and - by asking questions - the system determines the necessary sequence of explanatory modules suitable for the knowledge level of that user); or in the form of a "courseware" package (see Chapter 4) possibly customized for the user at issue.
The arrows labeled 6 in Fig. 1 represent systemic actions: by observing a user the system decides to offer knowledge from its CK, assuming that this will help the user. This case (like the case of systemic actions discussed earlier) is the most open-ended one, and opens a wide area of research.
The arrow labeled 7 in Fig. 1 represents also systemic actions, but his time inside the CK: based on various techniques (semantic dictionaries, meta-information, user observation, usage patterns, etc.) the system autonomously increases its CK over time. In particular, questions asked by some user and (possibly later) answered by others are a valuable source of continuous enrichment of the CK. Thus, although information is the substratum of transferring, archiving and creating knowledge, knowledge is much more than passive information in isolation: KM has to do much with interaction, collaboration and a community that keeps enriching information content in a specific context. This is particularly true of KM in corporate environments, a point detailed a bit more in [15].
4. THE ROLE OF KT IN KM
Observe that the CK can enrich itself without complex systemic actions by creating links (based on keywords and such), tables of contents, etc. and by carrying out question/answer book-keeping. I.e., when one person asks a question which is answered by someone else (possibly much later) the system records this and makes the answer automatically available when a similar question is asked. The research issues here are to solve the "similarity" problem better and better as time goes by and to even deal with situations when users do not ask questions since they do not realize that they have problems.
Note, also, that once such features and all kinds of background information are available in a KM system, and this system allows synchronous and asynchronous communication plus private and collaborative annotations many of the features of a GEneral Networked Training and Learning Environment for Knowledge Transfer are already in place particularly if the CK comes with explicitly tailored courseware modules, see [5], [7], [12], and [13].
To implement KM a number of facts have to be observed: first, with the spread of WWW users should have a WWW feel, i.e. must be able to work with their usual browser: accessing the KM must be as easy as accessing an arbitrary WWW server; second, however, the server accessed must have a host of possibilities not found on ordinary WWW server: it must allow user authentication on various levels, must allow (full-text) searchable background archives including non-HTML documents such as PDF, PowerPoint or Winword files, it must supply a host of data-base facilities, version control, and much more.
To act as platform for a GEneral Networked Training and Learning Environment for Knowledge Transfer in the sense of serious instruction, training and learning it also particularly requires strong communicational features (like integrated mail, discussion forums, chats); it is of crucial importance that individuals can annotate and link together information for themselves or members of a group, it needs the facility to search in background documents ("digital libraries") as discussed above but including electronic books (e.g. technical dictionaries) and journals supplied by publishers, and it particularly needs the facility that question/answer dialogues between users (in this case mainly between learners and experts) are recorded for later use. However, KT has also the need for very specific components absent in other KM applications: much CK ("courseware") has to be purposefully explicitly created. This requires tools (‘authoring tools’, ‘module-reuse’-techniques, special sets of meta-data, etc.) to support the process; the whole area of student performance analysis up to exams or certifications that could lead to privacy issues in other KM-applications is critical for the success of KT; synchronous communication facilities (e.g. audio- or video-conferences) play a prominent role in KT; the process of author/teacher/tutor/student/course administration is intrinsic to KT; etc.
The KT-demand (often mentioned under Web Based Training, Distance Teaching, and many other terms) is huge, not just or not even mainly for routine educational institutions but mainly for companies for on-the-spot, on-demand, in-time, goal-specific training, learning, or just re-learning. Observe also that a certain amount of KT is existing in any KM system! Thus, although KT is a logical extension of KM it does require a substantial amount of further functionality.
KT in systems used for serious training or learning purposes requires special courseware modules and some special learning strategies. The most common strategy is "step by step" learning: much as in school, material is presented to learners (and hopefully internalized by them!) with no specific goal in mind except understanding material in a certain area (mathematics, bookkeeping, cooking, or whatever). In the "goal oriented approach" a certain specific aim is formulated and the system computes and offers a "minimal learning path" to achieve this aim: this technique is much more useful for on-demand and on-the-spot learning or re-learning. Both techniques suffer from the fact that working through the material is often boring. Two possibilities to alleviate this problem are currently pursued by the author's group: one is "learning by situation", the other is learning using VR friends. In the first case, a complex situation is shown (using a movie-clip, or pictures, etc.). Then the learner has to "think hard" to choose one of 3-5 alternatives. For each alternative chosen either detailed information why it is correct or wrong is presented, or else a resulting situation is shown, again with a choice of alternatives; we believe that this technique increases the "involvement" of learners very much and hence both fights boredom and increases retention. In the second technique a "VR friend" is used as guide and mentor who helps the learner (the VR friend is shown as real face or as a cartoon-like character) but becomes increasingly annoyed or friendly depending on the learning progress: we believe that his additional motivation [16] is particularly helpful for school children.
For our basic KM efforts we have chosen Hyperwave [2], [3] as only system available right now that has most features required for KM: the short whitepaper [4] gives a good indication of what we mean. On top of Hyperwave we have developed a number of KT modules, the whole system is called GENTLE, see [5], [7], [12], [13]. In addition to what one would expect from a WBT system like ‘easily’ customizable material, good communication and administration facilities GENTLE allows heterogeneous background archives (that are all full-text searchable) with well-definable search scopes, a unique annotation facility for private and group use including the important facet that questions asked by one student in one spot and that have been answered by an expert can be seen by other students; this eliminates many unnecessary dialogues, enriches the course material and gives feedback where material should be changed or supplemented. With the planned incorporation of further learning strategies (goal oriented learning, situation-based learning, and VR-friends as mentioned above) the system GENTLE is probably one of the more interesting WBT systems currently around, and in productive use by a number of big organizations. For a glimpse at some of the features access the URL in [6] (Attention: wbt not www), and try out e.g. the course ‘Multimedia Systems’ with its note-, question/answer-, forum- and business-card features.
5. SUMMARY
In this paper we have shown that networked-based training systems (WBT) are natural ‘spin-offs’ of much more powerful concepts that will change how we will work and live: networked knowledge management systems that draw their power not just from pre-defined courseware and digital background libraries but from the large number of users that keep enlarging – almost involuntarily – the knowledge stored, by interacting with the system.
6. REFERENCES
[1] Carlson, P., Maurer, H.: Computer Visualization, a Missing Organ and a Cyber-Equivalency; Collegiate Microcomputer X, 2 (1992), 110-116.
[2] Maurer, H., HyperWave: The Next Generation Web Solution; (Ed.), Addison-Wesley Longman, London (1996)
[3] http://www.hyperwave.de/documentation
[4] http://www.hyperwave.com/whitepaper
[5] http://www.iicm.edu/gentle.htm
[6] http://wbt.iicm.edu/
[7] http://www.iicm.edu/gentle
[8] http://www.cnnfn.com/digitaljam/newsbytes/11898.html
[9] Davenport, T., Prusak, L.: Working Knowledge: How Organizations Manage What They Know; Harvard Business School Press, Boston (1998)
[10] Sivan, Y.: The PIE of Knowledge Infrastructure: To Manage Knowledge We Need Key Building Blocks; WebNet Journal 1,1 (1999), 15-17.
[11] Maurer, H..: Web-Based Knowledge Management; Internet Watch, Computer, March 98, IEEE, 122-123.
[12] Maurer, H.: Using the WWW System Hyperwave as the Basis of a General Networked Teaching and Learning Environment; CIT, vol. 6,1 (1998), 63-72 (special issue).
[13] Dietinger, Th., Maurer, H.: GENTLE – (GEneral Networked Training and Learning Environment); Proceedings of ED-MEDIA & ED-TELECOM 98, Freiburg, Germany, AACE, Charlottesville, USA (1998), 925-930.
[14] Robillard, P.N.: The Role of Knowledge in Software Development; Communications of the ACM Vol. 42, No.1 (1999), 87-92.
[15] Maurer, H:: The Heart of the Problem: Knowledge Management and Knowledge Transfer; Proc. ENABLE 99, Espoo, Finland (June 1999).
[16] Holzinger, A., Maurer, H.: Incidental Learning, Motivation and the Tamagotchi-Effect; Proc. CAL, London (1999).
Professor, Production Informatics/ Shaping Technology
Department of Mathematics & Informatics, Bremen University
Research Center ARTEC (Work, Environment, Technology)
Tel. 0049 218 7307, Fax -- 4449, bruns@artec.uni-bremen.de, www.artec.uin-bremen.de
Born in Hannover, Germany (1945)
Grades
Dipl. Ing., Aeronautical & Astronautical Engineering, Berlin University (1971)
Dr.-Ing., Fluid mechanics/Numerical Mathematics, Berlin University (1979)
Computer Supported Modeling and Simulation, Tangible Man-Machine Interfaces
Formal and non-formal aspects of complex systems design, qualitative reasoning
Tele-Teaching & -Learning, Learning from experience, work-process oriented learning
Theories of learning, action orientation, forming of mental and physical models of action
DAAD Fellowship for Research/Studies of Biomechanics at Stanford University (1971/72)
Lecturer for Numerical Mathematics/Praktische Mathematik, Berlin University (1972-77)
Scientist at German Environmental Agency/Umweltbundesamt (1979-82)
Foundation of Software-Company C+S GmbH for Automation-Technology (1982-87)
Senior Lecturer for Teacher Education in Metal-Engineering, Bremen University (1987-90)
Professor for Shaping Technology/Production Informatics, Bremen University (since 1990)
Schäfer, K.; Brauer, V; Bruns, F. W. (1997): A new Approach to Human-Computer Interaction - Synchronous Modeling in Real and Virtual Spaces. Proceedings of the DIS (Designing Interactive Systems), Amsterdam, New York: ACM Press,
S. 335-344
Rügge, I.; Robben, B.; Hornecker, E.; Bruns, F. W. (Hrsg.) (1998): Arbeiten und begreifen: Neue Mensch-Maschine-Schnittstelle, Münster: LIT-Verlag, S. 9-16 (=Band 9 der Reihe Arbeitsgestaltung - Technikbewertung - Zukunft, hrsg. von Müller, W. und Senghaas-Knobloch, E.)
Bruns, F. W. (1998): Integrated Real and Virtual Prototyping, in: Proceedings of "The 24th Annual Conference of the IEEE Industrial Electronics Society", Session: "Virtual Prototyping", S. 2137-42
Bruns, F. W. (1999): Complex Construction Kits for Engineering Workspaces, in: Streitz, N. A., Siegel, J., Hartkopf, V., Konomi, S. (Hrsg): Cooperative Buildings – Integrating Information, Organizations and Architecture. Second Int. Workshop, CoBuild’99. Carnegie Mellon. Lecture Notes of Computer Science 1670, Heidelberg: Springer, S. 55-68
Bruns, F. W. (1999): Auto-erecting Agents for Collaborative Learning Environments, in: Proceedings of The Eighth IEEE Intern. Workshop on Enabling Technologies: Infrastructure for Collaborative Enterprises (WET-ICE '99), Stanford, USA: IEEE Computer Society Press, S. 287-288
Ernst, H.; Schäfer, K.; Bruns, W. (1999): Creating Virtual Worlds with a Graspable User Interface. Interactions in Virtual Worlds. Proceeding of the Twente Workshop on Language Technology, TWLT 15, Enscheide: Universiteit Twente, S. 45-57
Selected Projects
COMNET - Computer supported Networks as subject of learning and means of cooperation in European interlinked vocational training, EC: Leonardo (1996-99)
BENET - Berufliche Schulen und internationale Datennetze – Vocational Schools and international Data-Networks, BMBW (1996-99)
RUGAMS - Rechnergestützte Übergänge zwischen gegenständlichen und abstrakten Modellen technischer Systeme – Computer supported Bridges between concrete and abstract Models of technical Systems, DFG (1996-99)
EUGABE - Erfahrungsorientierte Übergänge zwischen gegenständlichen und abstrakten Modellen für die berufliche Qualifikation – Experience oriented Bridges between concrete and abstract Models for vocational Education, DFG (1997-2000)
BREVIE - Bridging Reality and Virtuality with a Graspable User Interface, EC Esprit-Telematics-Leonardo (1998-2000)
TELLME – Telemediale Lernumgebungen für berufliche Schulen am Beispiel des neuen Berufs „Mechatroniker/-in" – Telemedia Learning-Environments for vocational Schools of Mechatronics, BMBF (1999-02)
RADIO – Remote Action in distributed Learning Environments, EC Leonardo (2000-01)
DERIVE – Distributed Real and Virtual Learning Environment for Mechatronics and Tele-service, EC 5. FP IST (2000-02)
Coperation Interest in Tele-Learning
Transatlantic research and field studies in vocational training bringing together
distributed work and learning places, developers and technology providers, researchers bridging the gap between work-process knowledge and cognitive abstraction, locations of theory and practice
Participation in projects of open distributed learning from working (e.g. Stanford Learning Lab’s initiative: Global Learning Laboratory Network, Carnegie Mellon’s initiative: Intelligent Workplace – A Living Laboratory)
Networks for quality of work-technology-education in mechatronics
Evaluation Methodologies. Exchange of research and course evaluators
TERRY MAYES
PROFESSOR TERRY MAYES is Head of the Department of Learning and Educational Development and Director of the Centre for Learning and Teaching Innovation at Glasgow Caledonian University. He moved to Glasgow Caledonian in 1996. Until then he was Director of Research in the Institute for Computer-Based Learning at Heriot-Watt University from it's formation in 1990. Previously he was Deputy Director of the Scottish Human-Computer Interaction Centre at Strathclyde University from 1986-1990.
After a psychology degree at Bristol University, graduating in 1965, Terry Mayes completed a PhD on human memory at the University of Newcastle-upon-Tyne. At that time he also developed an interest in educational technology and for a while was involved in the research and development of teaching machines as a Director of Behavioural Research and Development Ltd. As a lecturer in psychology at the University of Strathclyde from 1971 he researched in cognitive aspects of learning and in the experimental psychology of human memory. Applying this to problems of computer 'learnability' led him into HCI. Since the mid-eighties he has worked extensively on the development of interactive learning through technology. His experience of collaborative research began with the Alvey programme. In ICBL at Heriot-Watt the research and development programme was funded under five different EU programmes, directly by industry (Digital and BT) and through extensive involvement in the Teaching and Learning Technology Programme and the New Technology Initiative. He has been involved in several capacities in the European Commission R&D programmes, including ESPRIT, RACE, DELTA, ACTS, Telematics and the Multimedia Task Force.
Terry Mayes’ current work centres on using computer-mediated communications for distance learning and training, and on developing a pedagogical framework for guiding the development of telelearning applications. He has recently led collaborative projects funded through the UK Research Councils (ESRC and EPSRC) involving research on the educational potential of reusable dialogues in networked multimedia. His current responsibilities include addressing organisational issues concerning the large-scale development of advanced learning technology. Terry Mayes was a member of the working party set up by the Committee of Scottish University Principals, which produced the 'MacFarlane Report'. He has recently been appointed to the Learning and Teaching Committee of the Scottish Higher Education Funding Council, and he is an adviser to the University of the Highlands and Islands Project. He has published widely on human aspects of learning technology. Recently he held a six-month BT Visiting Fellowship with BT Labs.
QUALIFICATIONS: Bsc (Hons) Biological Chemistry- University of London
Maitrise de Chimie - University of Bordeaux
YEAR OF BIRTH: 1971
NATIONALITY: British
LANGUAGES: English, French
CURRENT POSITION: Senior Consultant, ECOTEC Research and Consulting Ltd
KEY EXPERIENCE
Rebecca Alden is a Senior Consultant in the Innovation and Policy Support Group at ECOTEC’s Brussels Office.
Since joining ECOTEC, Rebecca has been involved in a wide range of projects involving the provision of technical assistance to European Commission Programmes. In particular Rebecca has been responsible for the preparation, writing and quality control of a range of dissemination tools.
Rebecca was the project manager of the TETRISS Project, a support project of the Education and Training Sector of the Telematics Applications Programme. A key role of TETRISS was to disseminate information on the activities and results of the projects of the Education and Training Sector and the Educational Multimedia Task Force, using a variety of media from a multimedia web site to paper based reports and information sheets.
Rebecca is currently project manager of PROACTe (Promoting Awareness and Communicating Technologies in Education), a project set up to support, valorise and facilitate the dissemination and take-up activities of the new educational technology projects funded by the European Commission. PROACTe is a web-based service providing a context for European Research into technologies to support learning.
PROACTe is the new co-ordinating hub of the education and training projects in the European Commission’s Information Society Technology Programme. Communication is the key to PROACTe, and we will encourage dialogue between the projects themselves and with others in the field. The PROACTe website, to be launched later this year, will act as a focus, with online chat facilities, and a variety of useful multimedia content. Projects will be able to access online resources to develop their promotional activities, including a database of important media contacts, and other players in education technology. All projects will be documented on-site, so interested parties can immediately access up-to-date information about the progress of the IST programme. PROACTe will also maintain a weekly news-service, covering the most important developments in the sector.
Name : Jens Pihlkjær Christensen
Date of birth : 1942.10.23
Nationality : Danish
1. Present residence
28, rue de la Gare, L-3377 Leudelange, Luxembourg
2. University degrees
- "Akademiingeniør", Maskin, produktion. 1968
Ingeniørakademiet
(B.Sc. Mechanical Engineering, Spec.: Production Techniques and Management)
- "HD", Organisation. 1974
Handelshøjskolen i København
(B.Econ., Spec.: Management and Organisational Theory).
- "Computer Science " at the University of Copenhagen. Part 1. Study suspended.
3. Previous work
- Systems Analyst, A/S Bladkompagniet, Copenhagen, 1969 - 1971.
Analysis of company procedures and planning of computer system for the nation wide distribution of newspapers and periodicals and administration of kiosk dealers.
- Head of Systems Group, Municipal Hospital Services of Copenhagen, 1971 - 1980.
Planning and implementation of Hospital Information and Communication System, Laboratory Information System, paper and microfilm based medical patient record system, general administrative procedures and training courses for all personnel categories. Selecting computer hardware and software supplier and analysing methods of financing. Responsible for initial system operation in run-in period. Headed group of people from 3 to 16 individuals.
- Senior Consultant, Birch & Krogboe Consultant Engineers, Virum, 1980 - 1991,
Consultant to the Danish government, several clinical laboratories and hospital owners in Denmark and the Middle East concerning planning and acquiring larger hospital communication and laboratory information systems. Strategic studies concerning laboratory systems and hospital information and communication systems in Denmark and abroad. Planned and implemented a second-generation laboratory information system in large central laboratory for general practitioners and in University Hospital in Copenhagen. Expert to the European Commission, DG XIII/F, AIM Programme, starting 1988, and permanent from 1989. Expert on medical informatics/telematics and business reengineering in the public sector.
- Project Officer, European Commission DG XIII/F and DG XIII/C, Brussels, 1991 -
.4. Work in the Commission of the European Communities
- Short term expert assistance to the AIM programme, DGXIII/F, Autumn 1988.
- Proposal evaluator February 1989, AIM Programme.
- DG XIII/C (former XIII/F), AIM office. Expert, May 1989 - July 1991.
(AIM = Advanced Informatics in Medicine)
- DG XIII/C-4 (former XIII/F), AIM Office, Scientific Officer, August 1991 -April 1996.
- DG XIII/C-5, TIDE office, Scientific Officer, May 1996 – April 1998.
(TIDE = Telematics Initiative for Disabled and Elderly)
-DGXIII/C-2, Telem. Appl. Public Administrations, Scientific Officer, April 1998 – February 1999.
-DG INFSO/D-3, Multimedia Education & Training, Scientific Officer, February 1999 –
-Function areas of activities/responsibilities in European Commission: National and European strategies for dissemination and implementation of Health Care Informatics/Telematics. Budgeting for unit, supervision of administration of contracts and cost statements, monitoring of submission of deliverables and reports. Personnel/staff issues. Co-ordination of contract negotiations, project officer for bigger R&D projects, concerted actions and strategic studies. Central role in creation of FP Work Programmes. Organised project evaluations and reviews, concertation meetings, workshops and conferences. Socio-economic studies; exploitation of results; contractual/legal aspects including closing of projects; resource management, including patient classification systems; data protection, confidentiality & information security; medical record; regional and institutional information and communication systems/networks; decision support techniques, including evidence based medicine and clinical guidelines; virtual reality; rehabilitation, including functional electrical stimulation; relation to member states and European health care telematics policies/strategies; human computer interface; vocational training, life long learning, international co-operation.
5. Publications
Co-editor of the "High Integrity Systems" periodical from Oxford University Press, UK, and main editor of the book series "Studies in Health Technology and Informatics" from IOS Press, NL. Has edited several books on medical informatics and written numerous articles and papers.
6. Professional Societies
Member of "The Danish Society of Chemical, Civil, Electrical and Mechanical Engineers".
Member of "Danish Society for Biomedical Engineering".
Member of the board of "Danish Society for Medical Informatics" since 1973.
Associated to the board of EFMI, European Federation of Medical Informatics.
Member of the Local Organizing Committee for the MIE96 Conference in Copenhagen, 1996.
7. Diverse
Has been both privately and publicly employed as leader of diverse groups. Several years of experience as senior consultant in medical informatics, decision support and communication systems in the Middle East: Saudi Arabia, Egypt and Kuwait. This included strategies, legal and technical issues. Has successfully been the leader of small and medium seized multi-disciplinary groups. Is an experienced speaker and lecturer. Had a central role in the writing of the Work Programme for the 5FP for Administrations sector in IST.
NAME: Mariano Sanz Prieto PHONE: +34 654 267784 E-MAIL: mariano.sanz@eun.org |
Telecommunications Engineer Madrid Polytechnic University
Final Degree Project: "Communications Environment of a Telematic Training System" which consisted on the design and implementation of a multimedia e-mail system to be used inside a distance training communications
Dec. 99- .... |
EUROPEAN SCHOOLNET
|
Aug. 99 - .... |
FUNDACIÓN TELEFÓNICA
|
Jun. 97- Jun. 99 |
TECNICAS DE FORMACIÓN · Telematic and Multimedia Project Manager§ Innovation Programs using technologies mainly in teletraining |
23-27 March 20-24 April 98 |
FUNDACIÓN CIREM · Trainer in Technologies and its Application, in a "Training the Trainers" course for the managers of the Employment Offices of the Slovak Republic. The course was held in the Slovak Republic in the city of Povazka Bystrika. |
1995-Jun. 97 |
FUNDESCO. · Coordinator of the TEN project (Tran-European Teleducational Network) inside the Telematics Programme (Education and Training Sector) of the D.G. XIII of the European Commission· Evaluation Responsible of the SAFETY-NET project inside the same programme |
1992-1994 |
FUNDESCO European Projects Responsible in the Advance Training Department of FUNDESCO, working in the following projects: · DISCOURSE· COSYS· ECOLE |
1990-1991 |
FUNDESCO Technique (multimedia training courses, mainly in Windows environments) and some R+D work in the DELTA Programme (Research and Development programme of the European Commission coordinated by the D.G. XIII) in the TAF department of FUNDESCO |
1989-1991 |
FYCSA Trainer in the Technology Centre of the Community of Madrid (CETICAM) teaching Unix, C, Oracle, Pascal y dBase in the "Annalists Courses" of the Community of Madrid. |
Spanish: Mother tongue
English: Advance
German: Intermediate
French: Basic
Bref curriculum vitae
BALACHEFF Nicolas Charles Henri
Born on march 25, 1947 in Mayence (Germany)
French citizen
Current position
Directeur de recherche au CNRS
Director of Leibniz Laboratory (UMR 5522)
Professional address
Laboratoire Leibniz - IMAG (UMR 5522)
46 avenue Félix Viallet, 38031 Grenoble Cedex 1, FRANCE
Phone : +33 (0) 4 76 57 50 67
Fax : +33 (0) 4 76 57 4602
Mobile phone : +33 (0) 6 08 25 27 52
E-mail : Nicolas.Balacheff@imag.fr
Diploma
Doctorat d'état Didactique des mathématiques (1988), Thèse de troisième cycle informatique (1978), DEA Informatique (1974), Capes mathématiques (1971), Maîtrise de mathématiques (1970)
Professional experience
Research director CNRS (Leibniz-IMAG, Grenoble 1995-… ; LSD2-IMAG, Grenoble 1992-1995 ; IRPEACS, Ecully, 1988-1992), Associate Professor (Université de Grenoble 1, 1988), Assistant Professor (INPG-ENSIMAG 1972-1987).
Interests
Since 1975, my main research domain is mathematics education with a special emphasis on the learning of proof, and questions related to the modeling of students conceptions. I then moved to problems related to the design of learning environments, in relation to student knowledge modeling and teacher-machine cooperations. This new direction of research started in 1988 have been developed in cooperation with the microworld project Cabri-géomètre. A first period (project TéléCabri) has been devoted to the implementation of an experimental platform for distant teaching and learning in the Academic Hospital of Grenoble, a second period (project Bagheera) now developing is devoted to the design and implementation of a multi-agents environment for the teaching and learning of mathematics involving learners, teachers and specialized agents (including a automatic theorem prover, ATINF).
Varia
• Director of the Laboratory Leibniz (130 researchers, three departments : computer science, cognitive systems, discrete mathematics) • Former chair of the Leibniz team : Computer-based environments and human learning (1995-1999) • Member of the editorial boards of: International Journal of Computers for Mathematics Learning, International Journal for Mathematics Learning and Thinking, Recherches en Didactique des Mathématiques, Sciences et Technologie Éducative, Cognition et Interaction, Revista de Didactica Matematica. • Expertise for EC DGXIII, for the Italian CNR, Canadian FONDCAR. • Member of the scientific committee of the NATO special programme on "Advanced Educational Technology" (1989-93, Chairman 1992). Various programme committees at a national and an international level (e.g. "Artificial Intelligence and Education 99") • About a hundred publications since 1975.
Nicolas Balacheff
Leibniz Laboratory, Grenoble
The main focus of my research activity could be summarised in the following claim: "Supporting isolated learners and their teachers" Let's take an example: How to help students being cured at home or in an hospital not to loose contact with schooling? How to help them to continue their study, whilst it is largely acknowledge that such an activity may even help them to recover. This problem is rather important, since in an average town (half million people) it is a problem for about 600 students who spend at least three weeks in an hospital. A solution is in some cases proposed by means of structures involving teachers who visit students where they are, in their wards, their working place, their home, etc. But such solutions have to face difficulties like the following : each student needs a personalized intervention on several different topic on different level, the students are spread over large region requiring quite a lot of travelling for the teachers, and it may well happen that unexpected reasons prevent the teacher from providing her help when planed (this is especially true in the case of students being cured).
A solution to such problems is offered by current technologies of communication which allow teachers and students to interact in a friendly way through a video chanel and to share a workspace on a screen. A technology which makes the teacher available at any time, in a complementary way to on the site interactions. We have implemented and studied such a solution in the TéléCabri project. We focussed in this project on the possibility offered to the users to share a common world of experimentation : Cabri-geometry, and on teachers' monitoring of students activities. The key difficulty in the use of these technologies is that if on one hand they allow a good quality of communication and provide students with high quality learning material, on an other hand they do not support the interaction between the students and their teachers or trainers at the knowledge level.
Teachers expect tools which could inform them about students activities in such rich environments, they look for machines with which they could cooperate. On the other hand a machine alone can face a very limited range of learning problems. Indeed this is one of the more serious deadlock of the design of ITSs as autonomous systems. Multi-agent technology and distributed architectures allow today to think of teaching-learning communities, including artificial and human agents, co-operating with a common target: to stimulate and enhance human learning. This is the core of our current project: Bagheera.
Some thoughts about the US/EU cooperation on technologies for education and training
N. Balacheff
We may have some advantage in not considering at the same level primary education, secondary and post-secondary education, and corporate training / vocational education.
We could propose the creation of a cyber tool for collaboration which could include : information about the state of the art in the domain of tele-learning, bibliographic resources, freeware repository dedicated to tele-learning, and may be a joint on-line resource which could be use by all those who want to engage in tele-learning actions as providers, designers or researchers (or even as users !). This could be considered as a "virtual technology center" like those recommended to president Clinton by the "President's information technology advisory committee" (august 98).
Some key words to discuss :
• Teacher/trainer and machine partnership
• A new understanding of learning space (web) vs learning environment (software)
• Education as an emerging process, and a continuing process
• Simulation and augmented reality for learning
• Allowing the use of the web by "ignorants" (the non elitist computer)
• Standards, interoperability, reusability of environments
• Ethical issues related to the use of tele-training (assessments, certification, …)
• Cultural issues, learning for all
• Epistemological issues, what is learned meaning and change of meaning
Curriculum Vitae
Dr. Clive Best
Clive Best has a Phd in High Energyy Physics, and has worked at CERN, Rutherford Lab and the JET project before joing the Joint Research Centre. Since 1993 he is head of Multimedia Applications Sector, where he has led the development of a number of new Web techniques and information systems. His group now concentrate on Web based educational systems and resource discovery. He is chairman of the CEOS Web Technology working group and collaborates with USGS, NASA and OGC on standards for Geospatial data. He has experience of metadata standards, Z39.50 and Interoperability issues.
Joint Research Centre
The Joint Research Centre provides scientific and technical to EU policies. It is a service of the
European Commission and acts as a reference centre of science and technology for the Union. The JRC is composed of 8 scientific Institutes distributed over 5 sites. A wide reange of disciplines are
covered from Nuclear Safety to Health and Consumer Protection following the main lines of the
Researcg Framework programme of the EU. Research work concerning the Information Society is covered by the Intsitute for Systems Informatics and Safety (ISIS) based at Ispra Italy. Education and Training is one of the three information socitey areasd covered by ISIS.
----------------------
Standardisation - Metadata IMS/Dublin Core
Schools Interoperability Framework ? A European version ?
- currently this is very much US centric and is based around the US schools system, but the
technology and software are general and important. We could begin discussion about adapting it for
Europe.
Open Software Exchange
- develop free software solutions. eg. School Web sites etc.
US/EU cooperation on Resource Repositories.
- work together to produce high quality eductaional resource repositories on the Web
EU-US exchanges of ex
Dr Jacobijn Sandberg studied Psychology at the University of Amsterdam with a special focus on cognitive psychology and education. After her graduation in 1982 she worked at the University of Utrecht were she was involved in a project developing a teaching program for elementary mathematics. From 1986 onwards she has been working at the department of Social Science Informatics.of the University of Amsterdam Her areas of research inlude: intelligent tutoring systems, AI and Education, the development and use of ontologies, human computer interaction, distance learning, and the evaluation of educational applications. She worked on several European projects which were partly funded by the European Commission: Eurohelp (Esprit P280); LEAST (Delta D7042; EAST (Delta D2016); HUMAN (Esprit P8282); GRASP (Telematics); Lilienthal (MM 1016); CREDIT (MM 1032). The latter two projects are still running. Liliental develops a network of pilot schools which provides distance training for students aiming for a PPL (Private Pilot License). CREDIT (Capabilities Registration, Evaluation, Diagnosis and advice through Internet Technology) develops an assessment and accreditation system allowing the assessment and accreditation of previously gained knowledge and skills coupled with advice on further training possibilities. The CREDIT-project started in September 1998 and will finish in February 2001. Jacobijn Sandberg acts as co-ordinator for the project.
The current research focuses on using technology to promote and facilitate access to lifelong learning frameworks. In this area, tailoring training to individual or organisational needs, together with (international) recognition of acquired knowledge and skills is of utmost importance. The CREDIT-project addresses this area. Research envisaged for the future is directed towards the skills and knowledge needed to be a competent lifelong learner. The competent lifelong learner needs meta-cognitive skills in the areas of identifying and formulating learning needs, selecting and adapting appropriate learning resources, monitoring and evaluating the ongoing learning process. At the department we are currently considering the development of a generic course on lifelong learning competence. Such a course could be linked to any domain-specific course – as long as the meta-cognitive skills of lifelong learning pertain to the domain at hand. The lifelong learning candidate would greatly benefit from a technologically supported environment in which different intelligent agents (whose functions can be modified by the users themselves) offer support and guidance in becoming a competent lifelong learner. One of the starting points for the research to be proposed is the SCI-WISE environment (White, Shimoda & Frederikesen, 1999), wich provides a support environment to acquire meta-cognitive skills involved in Collaborative Inquiry and Reflective Learning.
Recent publications
Matthias Rohrbach
C.V.:
Dipl.-Ing. Matthias Rohrbach is a senior consultant and scientist at the
Fraunhofer Institute for Industrial Engineering (Fraunhofer IAO) in
Stuttgart, Germany since 1996. As project manager of several national and
international projects he was/is working in the field of human-computer
interaction, online/offline multimedia information/sales/training, internet
communities and electronic technical documentation.
He holds a diploma degree in electrical engineering from the University of
Karlsruhe, Germany, with focus on digital signal processing. After
finishing his studies at the universities of Stuttgart and Karlsruhe he was
CEO of a multimedia service company.
Background
As an employee of the IAO department "Information Engineering" Mr. Rohrbach
was involved as a consultant in a number of projects in the field of
learning environments. Starting with CBT-projects for the industry the
department has now its focus on web based training for schools,
universities and industrial users.
The integration of new internet technologies like audio communication,
multi-user platforms and virtual reality has always been seen as an
essential part in order to improve distance learning platforms. The
research group concentrates on the idea that all the participant's senses
have to be triggered with multimedia content. Furthermore, a strong
interaction component is demanded.
Not only the new technology and the user-friendly application design is
very important for the unit, but also the social and pedagogical aspect of
computer supported learning and training. As an example for a successful
internet distance learning project (EC-funded) one can mention the VIRLAN
environment, where primary school children are able to learn different
languages together with native speakers.
Interest
Since the head of the Fraunhofer IAO, Professor Bullinger, is also the head
of the institute for technology management at the University of Stuttgart
(IAT), he as a strong interest in developing and using new learning
environments for lifelong learning. The aim is to develop and establish
distance learning technologies for multi-user education/learning platforms.
Finally, a second (virtual) world for world wide learning and knowledge
management shall be built.
Several European research projects like Virtual Blackboard or Invite will
start soon and the IAO is very interested in sharing distance learning
know-how with US-partners, who want to join the projects. Furthermore, the
IAO is very interested in establishing a long term co-operation with the
partners. An exchange of scientists and know-how during and after the
project's runtime would be appreciated very much.
Roberto Carneiro
President:
1-Group Forum, SGPS (Holding Company, Multimedia and Content Industry).2 - Research Centre - Catholic University of Portugal (Professor - Multicultural Ed.)
Status: Married, 9 children
Born: 10 May 1947
Education: Chemical Engineering, B.Sc., M.Sc., (Lisbon, Portugal)
Economics of Education, Adv. Studies, M.Ed. (U..K.)
Curriculum Development, Adv. Studies (Coleraine, U.K.)
FKC, Presentation Fellow King's College - U.K. (Doctor Ed., H.C.)
Former Cabinet Positions:
- Minister of Education and Sports (1987-91)
- Secretary of State for Regional and Local Government (1981-83)
- Secretary of State of Education (1980-81)
- Senior Advisor to the Minister of Foreign Affairs (1978)
Main International Assignments:
- WORLD BANK (IBRD and IDA): Senior consultant for projects in Latin America, the Caribbean, Africa, Central and Eastern Europe (education, integrated rural and urban development, public management, governance) (since 1975)
- OECD: since 1978, senior consultant on educational policy, manpower planning and public management
- UNESCO: since 1978, senior consultant and expert on education and training policy, as well as on future studies
- CALOUSTE GULBENKIAN FOUNDATION: since 1983, senior consultant on educational development in Africa
- IICA: expert and advisor on rural development in Brazil (1986)
- EU: Occasional advisor on policy planning, new information technologies, education and human resources development (since 1986 to date)
- COUNCIL OF EUROPE: General Rapporteur on the Future of European Education (Structures and Policies, 1994); policy expert and special consultant to the Russian educational reform (1997); consultant on Education Finance, Governance and Administration in Bosnia and Herzegovina (1999).
Academic Responsibilities:
- Professor, Education and Economics of Human Resources, Catholic University- Lisbon (1983/92)
- Professor, Multicultural Education, Catholic University - Lisbon (since 1992)
- Chairman, Study Centre on Portuguese Speaking Peoples and Cultures, Catholic University - Lisbon (since 1985)
- Vice-President, National Institute of Administration - (1983-91)
- Research Director, Portugal Year 2000, Calouste Gulbenkian Foundation (1983-86)
- President, Instituto Fontes Pereira de Melo (public and local management institute) (1983-86)
- Assistant Professor, Lisbon Technical University (1970-74)
Other Former Positions:
- President and CEO, TVI-Televisão Independente, SA - a private national television network (1992-96)
- Director-General, Ministry of Education (1973-79)
- Director and main Editor, TEMPO - University Press (1965-70)
Other Relevant Activities:
- Consultant co-ordinator to SIGMA, EU/OECD joint venture designed to implement State reforms in Central and Eastern European Countries (1992/95)
- Co-ordinator, Task-Force for the Planning and Implementation of the new Catholic University of Angola (1992/97)
- OECD Examiner of the Turkish Educational Policy (1985), French Educational Policy (1993) and French Higher Educational Policy (1997)
- Member of the International Commission for Education in the 21st Century (UNESCO, 1993 to date)
- Member and Vice-President of the Information Society Forum set-up in the European Commission under the auspices of Commissioner M. Bangemann (1995 to date)
- Member and Vice-President of the Bureau which co-ordinates the European Commission Study Group on Education and Training, under the auspices of Commissioner E. Cresson (1995 to date).
- Chairman of the 5-year assessment panel of ESPRIT - EU Strategic Research Program on Information Technologies (1996/97.
- Member of the Senior Expert Group INFO 2000 (EU content industry program – 1997-98)
- Chairman of the Interim Evaluation Panel of INFO 2000 (1998)
- Professor of public policies at the Macau Institute of European Studies (1997-2000)
- Professor of education innovation and projects and the Macau InterUniversity Institute (1999-2000)
Publications:
- About 350 articles, papers and books on education, training policies,public/private management, media development and national/international affairs
- Director of a school encyclopaedia edited under the Bertelsmann Group - Activa Multimedia (13 volumes and 7 CD-ROMs) (1996-98)
- Editor-in-Chief of the Journal of Education "Colóquio/Educação e Sociedade", Fundação Calouste Gulbenkian (1997/99)
Main international assignments undertaken:
DATE COUNTRY STATUS MISSION PROJECT
Oct - Dec 77 Brazil Ed.Planner Identification Rural Basic Education
Ap. - May 78 Brazil Gen.Educator Preparation Rural Basic Education
Ap. - Jun 79 Brazil Ed. Planner Appraisal Rural Basic Education
Oct - Dec 79 Brazil Ed. Planner Appraisal Rural Basic Education
Jan - Feb 81 Brazil Ed. Planner Supervision Rural Basic Education
Agriculture and R.
Development
Mar - Ap. 81 Haiti Mis.Leader/ Preparation Basic Education
/Ed. Planner
Jul - Aug 81 Haiti Ed. Planner Appraisal Basic Education
March 83 Brazil Ed. Planner Preparation Urban BasicEducation
June 83 Brazil Ed. Planner Appraisal Urban BasicEducation
Sep - Oct 84 Brazil Gen.Educator Supervision Rural Basic Education
June 85 Brazil Gen.Educator Supervision Rural Basic Education
Sep - Oct 85 Brazil Gen.Educator Supervision Urban BasicEducation
Jun - Aug 86 C.Verde Educ.Administ. Pre Appraisal Basic Education
Aug - Sep 86 Brazil Ed. Planner Preparation Basic Education
Dec. 86 Cape Textbook Pre Appraisal Basic Education
Verde Specialist
Jan - Feb 87 Brazil Ed. Planner Preparation Basic Education
Feb 97 El Salvador Policy Expert Policy Appraisal Basic/Rural Education
Aug 97 Mexico Educ. Policy Preparation Basic Education
Expert
Nov 97 Mexico Educ.Policy Pre Appraisal Basic Education
Expert
Jan-Nov 99 Bosnia and Educ. Policy Sector Study Educ. Finance, Governance
Herzegovina Expert and Administration
2. UNESCO
DATE COUNTRY STATUS MISSION PROJECT
Sep - Oct 75 Guinea- Ed. Planner Sector Country
-Bissau Study
Oct. 77 Cat. VI Ed. Expert Education
Confer. Reform
Jan 94 - to date Many Ed. Expert Member of the Intern.Commission on Ed. for the 21st century
Apr 98 Australia Ed. Expert Asia-Pacific Regional Conference on Ed. for the 21st
Century
Sep 98 France Expert 21st Century Dialogues
Sep 99 Germany Expert 21st Century Dialogues/EXPO 2000
3. BRAZIL (Gov.of)
DATE COUNTRY STATUS MISSION PROJECT
Sep - Oct 85 Brazil Ed. Planner Strategic long Term Planning in
Basic Education
4. OECD
DATE COUNTRY/CITY STATUS MISSION PROJECT
1973-80 Paris Expert OECD projects in curriculum development, social
indicators, human capital development, education in
sparsely-populated areas, educ. innovation
Mar 86 Japan (Kyoto) Expert Review Japanese Educ. System
Sep - Oct 86 Turkey Educator/ Turkish Educ. Policy Review
/Examiner
Oct. 86 Paris Public Personnel Policies and Productivity
Manag.Expert incentives in Public Management
Jan. 87 Japan/ Education International Conference on the
/Kioto Future of Education
June 87 Turkey Educator/ Turkish Educ. Policy Review
/Examiner
Jul. 87 Paris Chairman/ Personnel Policies and Productivity
/Public Manag. incentives in Public Management
Expert
1993-95 France Examiner French non-Univ. Educ. Policy
1995-97 France Expert Futures Studies at OECD
1997 France Examiner French Higher Educ. Policy
Sep 99 France Expert-Key Government of the Future
Note speaker
1993-94 France General Study on Ed. Structures and Policies
Rapporteur
Nov 97 Russia Ed. Policy Advise on Educ. Concept and
Expert Legislation
Jan-Jul 99 Bosnia and Educ. Policy Sector Study on Educ. Finance, Governance
Herzegovina Expert and Administration
May 93 Bologna Expert Carrefour des Sciences et de la Culture
1994-98 Brussels VicePresid Study-Group on Educ. And Training
Oct 94 Leiden Expert Carrefour des Sciences et de la Culture
1995-96 Brussels VicePresid Information Society Forum
Jun 96 - Dec 96 Brussels Chairman Evaluation Panel on ESPRIT
1996 - 99 Brussels Expert Senior Expert Group INFO 2000
Oct 97 - April 97 Warsaw Ed. Policy EU/PHARE educ. Policy paper
Nov 98 Vienna Expert IST 98
Oct 99 Bruges Expert XVII Carrefour des Sciences et de la Culture
Nov 99 Helsinki Expert IST 99
5. CALOUSTE GULBENKIAN FOUNDATION
DATE COUNTRY STATUS MISSION PROJECT
Dec. 83 S.Tomé and Prince Mis.Leader/Planner Sector and Strategy Analysis
Mar - Apr 85 Guinea- Bissau Mis.Leader/Planner Sector and Strategy Analysis
Dec. 85 Cape Verde Mis.Leader/Planner Sector and Strategy Analysis
Learning-by-Doing and Formalized Learning: A Case Study of Contrasting Development Patterns in the Portuguese Industry
FINAL WORKING PAPER
Roberto Carneiro
Portuguese Catholic University, Lisbon, Portugal
Study Center on Peoples and Cultures
roberto.carneiro@cepcep.ucp.pt
and
Pedro Conceição
Instituto Superior Técnico, Lisbon, Portugal
and
The University of Texas at Austin, Austin, Texas, USA
Abstract
Despite evidence that, in general, computer and information technology illiteracy, as well as low levels of education, are likely to conduce to economic exclusion, we show that the specific situation in Portugal has not conformed to this tendency. On the one hand, a traditional sector (shoe and leather industry) has been able to prosper by generating competitive firms, by incorporating critical advanced technologies and by securing and expanding jobs with very low levels of formal education. On the other hand, a modern industrial sector, the electric and electronics industry, has only been able to remain competitive by developing and incorporating technology, in conjunction with the absorption of comparatively much higher levels of human capital, and with the adoption of information technologies. We try to interpret the asymmetric behavior of these two representative Portuguese industrial sectors by hypothesizing that they have suffered different learning dynamics. While the traditional sector has relied on informal methods of knowledge accumulation (basically, learning-by-doing dynamics), the modern sector has based its competitiveness on formal education and institutionalized innovation activities. Therefore, a strong case can be made in favor of a nation-wide recognition and accreditation scheme of non-formal competencies, mainly acquired through firm-based work experience. Such a scheme could play a decisively inclusive role in a social setting characterized by a wide generation gulf measured by differential opportunities in accessing formal schooling and resulting labor market polarization. However, the recent evolution of the traditional sector, and the prospective analysis expressed by the respective sector’s leaders, reflect a growing demand for managerial skills and for qualified employees, associated with an increased technological sophistication of the value chains, especially within the most innovative firms. Consequently, it is not clear whether the learning-by-doing marginal returns in the traditional sector are diminishing. Such an exhaustion of the growth potential awarded by learning-by-doing dynamics could require higher levels of formal education, in order for the sector to acquire the "cognitive" resources needed to deal with new knowledge. If this process is representative of what other Portuguese traditional sectors are facing, exclusion of the low skilled workers could increase sharply in the near future in Portugal. This trend, in line with the generality of other European countries, would call for a vigorous life-long learning policy targeted at the lower skilled echelons of the working force. Likewise, the paper provides strong arguments in favor of the design of early safety nets for low-achievers in the school system, along the lines of flexible learning systems combining firms and schools in a concerted effort to bridge codified and tacit knowledge.
Which development patterns can be identified within the Portuguese industry? What kind of qualifications are Portuguese firms requiring in order to face the challenges imposed by the need to absorb new technology in those development processes? How are the Portuguese firms re-adjusting to face increasing competitiveness pressures in the global marketplace? Which broader social issues emerge from these phenomena, particularly that of the exclusion of low-skilled workers, and what policies can contribute to favor their social and economic inclusion? These broad questions motivated the research discussed in this paper.
We go beyond the perspective that analyzes the impact of technological change on employment as the result of a substitution of capital for labor and its host of consequences, such as the different returns that may emerge to different types of skill. We have a broad understanding of technology that encompasses a range of scientific, technical, cultural, social and organizational change. We aim at understanding the processes through which the Portuguese firms nurture "economic learning", where "economic learning" is epitomized by the notion that some firms seem to be able to accommodate institutional, cultural, technological and market changes better than others (Mathews, 1996). We are interested in the dynamics of new knowledge production, diffusion and adoption, which requires firms’ to generate endogenously an ability to learn.
The paper builds upon the analysis of data that resulted from a detailed survey of two industrial sectors, chosen as representative of two main Portuguese industrial categories: a traditional Portuguese sector (shoe and leather industry), and a sector associated with the economies of the "second" industrial revolution (electrical and electronics components and equipment). The survey was performed in conjunction with a series of structured interviews with leaders of firms from the two sectors. Most qualitative description will be based on notes taken during these interviews, and may, therefore, lack a formal reference to a literary source or to quantitative data. Following is a summary of the paper main results.
Earlier TSER research, developed under the Minimum Learning Platform project, has shown that Portugal seems to be partially at odds with the existing trends of the knowledge based economies (Kirsch, 1998). Indeed, the country has shown a remarkable ability to incorporate and sustain in the workforce a large proportion of workers lacking an "appropriate" formal education. This original feature explains in part the comparatively low Portuguese unemployment rates, which contrast with those of the broader European landscape.
We illustrate this feature by analyzing the performance of a traditional sector, leather and footwear, which has been prospering while absorbing sizable contingents of workers with low levels of formal education. We will see how this traditional sector has been competitive in spite of its scarcity in highly qualified people. We offer an interpretation for the performance of this traditional sector stemming from a learning-by-doing dynamics, and contrast it with the performance of a more high technology-intensive sector, the electronics and electric industry, where formal learning processes have been institutionalized.
Since growth in the leather and shoe industry has been accompanied by steady sector productivity gains, our conjecture is that growth in this industry was driven by improved "learning abilities" within the sector, rather than by the mere augmentation of the levels of labor and capital. We will not be able to identify the drivers of this productivity growth (maybe international competition or the contracting of Portuguese firms by multinationals with strict requirements) but we emphasize that our interest lies in the way the learning process itself occurred, which is reflected in increased productivity and output.
Furthermore, explanations of the productivity growth in terms of increases in human capital as measured by standard proxies, such as levels of formal education, appear to be grossly insufficient since, as we noted, the level of formal education in the industry is persistently low. Consequently, we are led to the hypothesis that the Portuguese workers have acquired high levels of on the job performance by learning through experience and practice, rather than through formalized education and training methods. Clearly, this type of learning is as valuable as the one developed formally, despite the difficulties in its acknowledgement and measurement. Therefore, we are led to propose a nation-wide system for the recognition and accreditation of the non-formal competencies acquired through firm-based work experience. However, we must stress that this does not entail a generalizable judgement on the higher merits of learning-by-doing vis-a-vis learning in schools. Rather, it is a policy proposal to acknowledge a specificity of the Portuguese reality, in which human capital seems to be embodied in informal, rather than formal, competencies, at least in some sectors of the economy.
Likewise, this analysis is not normative in terms of recommendations for the future. We are sensitive to the possibility of decreasing marginal returns to the learning-by-doing informal practices. This hypothesis receives support from the recent evolution in the leather and shoe sector, and the prospective analysis expressed by some of its leaders, reflecting a growing demand for managerial skills and for qualified employees, associated with an increased technological sophistication of the value chains, especially within the most innovative firms. A possible saturation of the growth potential yielded through learning-by-doing could require higher levels of formal education, in order for the sector to acquire the "cognitive" resources needed to deal with new knowledge. This new knowledge exists both in terms of production technologies and in the access to markets through ever more complex marketing and distribution practices. Activities such as branding, design, franchising, e-commerce, customer service, de-localization, to mention only a few, may need to be, at least partially, internalized, if the sector is to retain high value-added functions. This internalization may be a challenge that can only be tackled through better-educated people.
By contrast with the leather and shoe industry, the electronics and electric sector (electronics, for brevity) has prospered with comparatively higher levels of formal education, although at much lower growth rates. This industry has been able to be a technological leader in some domains, reaching worldwide competitiveness standards in well-defined segments, a significant accomplishment in a field characterized by cutthroat competition and constant technological change. However, its development pattern was largely based on the acquisition of foreign technology for production (importation of equipment, components, and raw materials) and exportation of manufactured products. Largely, these market shares in exports seem to benefit from what Krugman (1995) has called the slicing-up of the value chain, the feature of producing a final good in a number of stages in a number of locations. Different components for the automobile industry are the prime example.
It is not clear whether this modern industry, despite its high levels of formal education and even formalized research activities, has been able to endogenize a learning ability capable of leading to the internal design and production of capital intensive equipment.
From this brief description of some of the paper main results, we are left with a mixed message. On the one hand, we have a traditional sector that, with very low levels of formal education, has shown to be remarkably resilient and internationally competitive. On the other hand, we have a modern sector, with much higher levels of formal education, which has remained competitive in global markets, but has shown a much slower growth pace.
From this mixed message we retain the following key ideas. Portugal is a country handicapped by decades of low investment in education, particularly during the authoritarian regime that ruled the country between 1926 and 1974. The formidable efforts conducted in recent years to bring the Portuguese formal educational attainment level up to the Western European norm are beginning to bear fruits. The present generation of school age population enjoys roughly the same educational opportunities of its European peers. However, the incoming flow to the labor force has low incremental impact on the overall stock (around 2% replacement rate per year). Thus, the heavy concentration of public resources in catching up the delays in initial education activities has entailed a related toll: the production of a dual labor force – reflected in both the employed and unemployed population– with a clear-cut age divide.
This demographic duality is also reflected in a somewhat atypical industry segmentation: on one hand, a large traditional cluster, which has had to operate and compete, albeit its older and precariously educated workforce, running side by side, on the other hand, with a modern industrial sector that has been able to follow the international path by turning to a younger and better educated labor. Thus, Portugal has shown a very specific development path in the knowledge economy, one in which learning and knowledge accumulation through informal processes are as important, if not more, as the formal learning mechanisms. Consequently, Portugal has been able to integrate in its workforce large amounts of low-skilled workers, who learn and develop professionally on the job.
To acknowledge and recognize this striking feature of the Portuguese economy, we suggest the creation of a mechanism for the accreditation of informally acquired competencies. These informal learning dynamics – at least, in a first transitional stage affecting the more traditional segments of the economy - seem to generate much higher rates of growth and levels of economic performance than the ones that exist in more high technology intensive industries requiring further levels of formal education. In these high technology sectors, the performance of the country seems to follow a well-known pattern: imports of technology and equipment to manufacture final products according to exogenously specified designs. Consequently, these high technology sectors may need to acquire the informal learning ability of the more traditional sectors in order to arrive at the ability to endogenously produce technology and designs.
Ironically, the message seems to be reciprocal. Not only that the more traditional sector will have to enter a new phase of larger investments in the appropriation of formal education, but also that the "formally educated sector" needs to learn with the less literate one as a condition for a more flexible and sustainable modern industrial sector. We are in the realm of the interplay between technology and culture.
The paper is in five parts. Section 2 provides a very brief overview of the relationship between technology and employment. Our main purpose is to acknowledge our conceptual framework of analysis, in which we emphasize "learning" processes to explain the economic performance of the sectors. Section 3 gives the details of the methods and describes the data, and in section 4 we discuss the results. Section 5 summarizes our main conclusions.
2- Conceptual Understanding of the Relationship between Technology, Growth and Employment
Innovation, a consequence of human creativity, is both a blessing and a curse. There is probably no other expression that encompasses this dual nature better than the one proposed by Schumpeter: innovation is a process of creative destruction. As noted by Landes (1969), before the industrial revolution new technology would, literally, destroy and create entire communities, normally localized in a well-defined geographic region. In fact, in pre-industrial times, production techniques were often tied to groups or social organizations that were able to codify and use those technologies. A new and improved technology would not only replace previously existing techniques, but would lead to the dismemberment of the entire community which was based on the older technology. In his novel The Gift of Stones, Jim Crace describes how the emergence of the Bronze Age destroyed stone-age communities. The corporations of the Middle Ages are also a good example of social groups locally tied to a single technique and organized around the transmission and accreditation of tacit knowledge and skills. R. Wagner, in his unique genius, provides us with a colorful narrative of the struggle of power between innovative and conservative forces in professional corporations in his celebrated opera "The Meistersingers of Nuremberg".
The destructive impact of creativity changed somewhat in the industrial age. The impact of new technology, especially machinery, went beyond affecting a single group, affecting society as a whole. Mechanization brought unemployment associated with certain jobs, as machines replaced humans, but it also brought unprecedented employment opportunities in new activities. In fact, mechanization associated with an increased division of labor, led to large gains in productivity and income, which further strengthened the pressure for increased division of labor and mechanization.
During the Thirty Glorious Years following the Second World War the industrial euphoria was such that the industrialized societies – based on mass consumption and production - firmly believed in a sustainable full employment paradigm. However, in the late-industrial world the substitution of capital for labor raises growing concerns about employment. Since a large proportion of the work-force is linked with mechanization, technological change, understood in this context as the introduction and spread of new machinery requiring less manpower, could lead to job reduction and exclusionary processes. A topic of much discussion already for classical economists was the final impact on employment of the balance between the positive impact on productivity and income of technological change, and its negative impact on some direct jobs (Petit, 1995).
Of equal, if not more, importance than technology to promote economic welfare, were the institutional innovations, especially those that protected and encouraged entrepreneurship (Landes, 1998, Rosenberg and Birdzell, 1987). Further innovations were associated with the institutionalization of the science and education activities that led to the emergence of the modern research and educational infrastructure. In fact, Landes (1992) argues that while Britain was the originator of the industrial revolution, where learning-by-doing was the main driver of the technological and institutional innovations associated with the birth of the industrial revolution, Germany, by institutionalizing scientific and educational activities, was eventually able to surpass Britain. In more recent times, the Asia-Pacific countries approach which has proven very successful in endogenizing foreign technology to the flavor of local cultures has drawn increased attention.
However, the recent crisis that many of these countries suffered highlighted the concerns that have been raised about the sustainability of their growth path. The fundamental issue has been the determination of whether these countries had acquired the endogenous learning abilities required to prosper "on their own", instead of depending on the assimilation and adaptation of foreign technology, driven by huge increases in the levels of physical and human capital (Amsden, 1989, Bruton, 1998). As Solow (1997) noted, it is evident that increases in the level of investment will lead to increases in the level of growth, but it is not clear whether these increases in level will necessarily lead to the acquisition of the processes needed to sustain long-term growth.
In the next subsections we briefly review some conceptual efforts to understand the relationship between economic growth and technological change. Our arrival point is the perspective that the sustained ability to learn is a fundamental driver of long-term prosperity, regardless of the specific modeling or theoretical framework one uses to describe the learning process.
2.1- The Solow Model, Augmented-Solow, and Schumpeter
Modern theories of long-run economic growth emphasize the role of technology in driving long-term prosperity. Two conceptualizations of the process of technological-driven economic growth have been most influential. The first derives from the marginalist school of economics that, in the late 19th century, developed the idea of a production function. Capital and labor are the side by side ingredients of production. Labor and capital interact in a process of production of wealth that is limited by the current level of technology. The total maximum level of production, or total output of the economy
, can be represented by the production function: Y=F (K,L), in which Y is output, K is capital, L is labor, and F represents the process of transforming the factors of production into outputs. At the aggregate level, Solow (1956, 1957) showed that the pure accumulation of physical capital and labor was not sufficient to account for all the observed growth. He attributed the component of growth that went beyond the accumulation of physical capital and labor to technological change. This is an equilibrium perspective, in which resource allocation is mediated in free markets by pricing in a competitive environment.Denison (1967) enhanced the Solow framework, arriving at similar conclusions. He analyzed long-term series of national accounts in the US, and included different potential growth drivers, in order to circumscribe what was then called the Residual Factor, the unexplainable growth of the total economy in the light of strictly traditional production factors, to its minimum size. Still, the residual, when equated with technological change, remained large, although smaller than the initial Solow estimates.
Schumpeter’s perspective is conceptually different from the Solow approach. For Schumpeter, businesspeople and firms are not passive elements merely adjusting to the prices of the market. He argued that the expectations of profits would not only lead to price setting, but would also drive the "entrepreneur" to innovate. The entrepreneur’s drive towards innovation is motivated by the temporary monopolistic position from which the innovator would benefit. Schumpeter regarded this position as temporary because the advantages from this privileged position would eventually "perish in the vortex of the competition which streams after them", since other firms would copy the innovator (Schumpeter, J., 1911). To this process Schumpeter called creative destruction.
Therefore, for Schumpeter, innovation appears at the forefront of economic progress, driving prosperity. In a later theory, Schumpeter refined this earlier simplistic version of an entrepreneur in a perfect market composed by a multitude of competing firms that destroy any persistent market advantage. In his final work (Schumpeter, J., 1943), he acknowledged that some large corporations could sustain a market advantage by an institutionalization of the effort to innovate through the establishment of large R&D facilities.
2.2- New Growth Theories and Learning-focused Perspectives on Economic Development
More recently, some conceptual efforts have attempted to portray economic growth as being dependent on what we could call with generality knowledge accumulation through endogenous "learning" processes (see Bruton, 1998). One major thrust of recent scholarship has attempted to extend the pure Solownian formulation to encompass microeconomic impacts of technological innovation, including Schumpeterian competition. Very broadly, these extensions can be viewed as attempts to formalize learning processes, which are reflected in improved skills in people and in the generation, diffusion, and usage of new ideas. Included in these learning outcomes is organizational learning, which reflects social processes driven by collective cultures and appropriates management attitudes. In a broad characterization of these perspectives, one could say that the ability to continuously generate skills and ideas (which is to say, to accumulate knowledge through learning) is the ultimate driver of an economy long-run prospects (World Bank, 1997).
As we saw, the work of Solow (1956, 1957) showed that the accumulation of physical assets and labor was insufficient to account for even a small part of the observed growth. The introduction of factors such as human capital (Schultz, 1960; Becker, 1993) and technology (Nelson, 1959) to the equations attempting to account for economic growth was largely motivated by that deficiency. Denison (1967), as we mentioned before, used even more sophisticated techniques to try to circumscribe the "unexplained" component of growth. But the fundamental issue is that the roles of human capital, technology, and of the other factors proposed by Denison in promoting growth were difficult to include in formal models and hard to measure. Therefore, the way in which these factors were introduced into models of growth reflected these deficiencies. In particular, formal models failed to incorporate the dynamics of innovation conceptualized and described by Schumpeter.
Moreover, in the neoclassical literature, the accumulation of physical capital in the form of machinery and "industrial capacity" was regarded as the distinguishing factor in explaining differences in the levels of economic growth across countries. Technology should be, according to the neoclassical formulation, freely available to all, which meant that most of the effort should go to increases in the levels of capital, through savings and, when income was insufficient to promote high enough savings, through foreign investment (the well-known capital gap). This perspective still informs much of the current policies (Easterly, 1997).
More systematically, Romer (1994) describes our inheritance from the initial neoclassical models in three key points. First, knowledge (of which technology and human capital are part) is either a public good (such as in the case of technology or R&D results, largely exaggerating the social returns resulting from spillovers) or a private good (in the case of human capital, largely neglecting the huge externalities associated with education). Secondly, knowledge is exogenous, determined outside the economic context. Finally, growth is a process that exhibits diminishing returns to the traditional factors of production, capital and labor.
The work of a generation of economists and other social scientists has fought the tendency to oversimplify the impact of new skills and ideas on development (the linear model of innovation has been a consistent target), and the conceptual framework proposed by Schumpeter has been a constant guide for theorizing about growth. The body of work of these scholars has provided sophisticated conceptual insights into the way that technology is related with economic growth (good overviews are included in Fuhrer and Little, 1996, and especially in Stoneman, 1995). The "new growth theories" are a prime instance of the effort to introduce some of those insights into the formal economic modeling framework inherited from Solow. Romer (1994) provides a non-technical overview of the main existing variants. Nelson (1997) and Solow (1997) provide critical assessments of new growth theories from opposing perspectives. While Nelson criticizes these theoretical efforts on the basis that they do not add anything significantly new to scholarship in the area, Solow claims that new growth theory provides almost a distraction from the fundamental aspects of economic growth, which should not be concerned with modeling technological change.
Regardless of the validity of the new growth theories, very much under dispute in the specialized literature, we want to stress that there is an increased effort to incorporate the analysis of Schumpeter and many other social scientists concerned with the behavior and incentives associated with technological change in a formalized framework that stresses the ability to learn as the main driver of long-term growth. The origins of these efforts date back to the work of Arrow (1962), which is praised and cited as the origin of formalized efforts to account for the ability to learn in the context of economic development. Other examples include the work of Pasinetti (1993), that uses a modeling framework inherited from Ricardo. However, his main point, as the title of his work conveys, is to investigate the economic consequences of human learning. The concept of economic learning also reflects the idea that some economies are able to prosper in a changing environment (Mathews, 1996), whether the origin of change is in new technology or in shifting preferences. These and other contributions view economic growth and employment generation as resulting from an endogenous ability to learn.
By the same token, Carneiro (1994) has developed a theory on educational cycles explaining how formal systems evolve from traditional production or consumer-driven paradigms, centrally commanded, to advanced innovation-driven learning organizations of a highly decentralized nature. In the latter case, schools and formal institutions emerge as fundamental nodes of networked learning systems in conjunction with firms and other social organizations.
Along with these conceptual efforts, rapid advances in scientific and technical knowledge, and declining costs of producing, diffusing, and processing information (due to advances in information and communication technologies, ICT) are transforming the organization of social and economic activity worldwide, leading to the emergence of the so-called knowledge-based economies (World Bank, 1997). The availability of quantitative data showing the growing importance of knowledge is still scarce. Some people argue that we are not even living in a fundamentally different world. The discussion of this controversy is beyond this paper, but it is clear that the empirical advances have not accompanied the important theoretical breakthroughs in a better understanding of knowledge-based growth (see, for an overview of the difficulties with the measurement of knowledge in growth models, Howitt, 1996).
An important conjecture, supported by many empirical studies, is that the increasing horizontal importance of ICT and its pervasiveness has contributed to a skill-biased unemployment in industrialized countries (CEDEFOP/TSER, forthcoming). Traditional sectors, especially the primary sector, but increasingly in manufacturing, are reducing their overall shares of employment in favor of services, including producer and professional services (OECD, 1994).
Therefore, the safeguard that traditionally existed for low skilled workers in the old manufacturing sectors is shrinking. Even in services, which can absorb large amounts of low skilled workers, the growth of franchising and standardization, coupled and enhanced by better use of ICTs, is demanding people with managerial and technological abilities (Conceição and Heitor, 1998). Recent European research provides evidence on how employment growth and sustainable job creation is much more contingent on information-rich services than on traditional services (Carneiro, 1997).
The Portuguese situation seems ill fitted to the general description of the knowledge-based economy briefly outlined above, as we saw in the introduction. The remaining of the paper deals with the description and analysis of the specificity of the Portuguese situation, whose complexities are illustrated by the study of two representative industrial sectors. However, it is important to stress that, as seems to happen with generality in the modern market-based economies, Portugal is also dependent on the ability to learn of its industries. What seems to be remarkable in Portugal is that the reliance on informal, on-the-job-type methods of learning has allowed for an accumulation of knowledge in the absence of advanced formal education, leading to an unusually high rate of absorption of low skilled.
3- Data and Methods
The research presented in this paper is supported by quantitative and qualitative data elicited from a survey conducted with the support of two industrial associations linked to the two business sectors we researched: shoe and leather industry, and the electric and electronics industries. These surveys were complemented by structured interviews with senior executives of some of the most prominent firms in each sector. The results of these interviews were merged with some aggregated data from the surveys in a forthcoming report, which will be a major source for the characterization of those industries. We thoroughly reviewed the questionnaires and the raw data of the survey, and have chosen a selection of it for our analysis. We ran an in-depth analysis of the survey sections dealing in particular with the notion of knowledge workers. Descriptions of the data are given throughout the paper, but a brief overview of the data is given below.
Two surveys and sets of interviews were made one for each sector. The population (number of firms) size for L&S was 1 600 and for the E&E sector 1 300. Two samples were constructed, with the help of the sectoral industry associations, to be representative of each sector. Sample sizes were 170 for the L&S and 150 for the E&E, representing circa 85% and 80% of total sectoral outputs, respectively. All the firms within the sample were questioned, and the number of replies was 37 in the L&S sector and 42 in the E&E sector. The questionnaire was complex and long, and, consequently, some of the replies were incomplete. Therefore, in the analysis of the results in the next section, we are often limited to using only a fraction of the responses.
The data obtained from the surveys resulted in a rich and large set of information, of which we were forced to choose only a subset for practical reasons. In our selection of data, we were oriented towards variables associated with the firms’ "stock of knowledge" and its utilization, since our ultimate aim is to enhance the understanding of the processes through which firms within each sector are "learning", in the sense defined in section 2. To measure the stock of knowledge we use two types of indicators associated with the firms’ stock of human capital and with the dynamics of ICT adoption. We describe below the specific indicators that were constructed from the data available, beginning with the human capital indicators. For this purpose, we define indirect measures of human capital (HC), and aim at measuring the levels of ICT adoption and utilization by incorporating a breakdown of different levels of knowledge workers (KW) according to a typology of in-firm ICT use.
3.1- Measuring Human Capital
To measure human capital we use a very rich database that was provided by the survey. In fact, the survey asked each firm to characterize each member of the workforce both by level of formal education, and by professional category. In this manner, the survey addresses the classical problem of translating occupational structures of the workforce into educational requirements. Therefore, we are able to construct indexes of human capital that, beyond the proxy of formal education, also include the occupational profile of the employee. In this case, we assume that even if someone has got a very low level of formal education, his or her position as an executive certainly reveals a level of experience and knowledge accumulation that ought to be accounted for as human capital. Moreover, someone holding a position of high responsibility within a firm, who typically has to make strategic decisions, is dealing, essentially, with knowledge integration and information.
Therefore, we define three levels of human capital: H2, H1, and L. These three levels were inspired by the model proposed by Romer (1990), in which the stock of human capital is divided in H1 and H2. The economy is described in terms of two production functions. Output is a direct function of L and H1, basically traditional labor and traditional human capital. Output is also dependent on capital, and on a knowledge augmentation factor A, which incorporates externalities associated with the innovative content of capital. H2 is the component of human capital that is used in producing A through research and development.
Here we do not assume firms engage necessarily in formal research but, with Rosenberg (1990), argue that even when innovative activities are not institutionalized, firms develop search and exploration activities that yield the very same type of externalities that accrue from formalized research and development. We assumed that these activities, which are "externality generating" in the sense proposed by Romer, depend primarily on the professional categories which include high levels of decision making. Therefore, H2 for us is associated with the number of executives within the firm, following the rationale given above for considering these occupations "knowledge intensive".
We should stress that our assumption about H2 attempts to portray, more than human capital in the traditional sense, the level of people engaged in "knowledge intensive" decision-making. Our assumption is that the search and exploration activities associated with, for example, introduction of new technologies and innovation, depend on people with leadership roles in the firm. Well beyond the provision of a measure for the number of executives by their educational levels, it is clear that H2 is closely correlated with the structure and dimension of the firm’s leadership. A high level of H2 may, therefore, also indicate a bureaucratic structure and redundancy, but still, we have decided to experiment with this indicator. Again, we should stress that differences in the educational level of managers should be reflected in H2, to the extent that we weigh the number of managers according to their educational level, as we describe in detail below.
Firms were asked to fill in a table as shown in Figure 1. The table shown below indicates also the areas corresponding to the different levels of human capital, making clear which were the differentiating criteria.
While the discriminating factor for H2 is the level of responsibility within the firm, the difference between H1 and L is the formal level of education, following the proxies regularly used to account for levels of human capital.
Finally, to compute the human capital in each category we use weights associated with the level of formal education attained by the workers. We consider five educational levels: university education (weight=17); polytechnic (short-cycle) higher education (15) - in Portugal corresponding to 3 years of higher education, while university education requires on average 5 years; technical education (12); secondary education (12); primary education (5); and incomplete primary education (3). The value of 5 for primary education comes from the evolution of the definition of primary education from 4 (prior to 1968), to 6 (1968), to the current 9 years (1986). We assume the number 5, midway between the more ancient requirements of 4 and 6 years, but this is a purely arbitrary assumption. Since our aim is to compare the levels of human capital across sectors, the specific number chosen is largely irrelevant.
3.2- Characterizing the Knowledge Workers
To characterize the knowledge workers we measure the level of adoption and utilization of ICT that is given in rich detail in the survey data. Arguably, ICT have been the enabling technologies that mostly contribute to the emergence of the digital economy. The adoption of these technologies, in and of itself, will not tell us whether firms are better equipped to learn. As extensively discussed in the literature, these technologies are helpful when dealing with codified knowledge (Conceição and Shariq, 1998). Nonetheless, we use ICT adoption here as a proxy for the firms’ fluency and sophistication in dealing with information.
In the survey, firms were asked to indicate the number of people that use a computer generically at least one hour per day, and subsequently their time-loads in using specific computer applications.
We define KW3 as the index of people that use sophisticated computer applications, such as CAD/CAM, with respect to the number of people that use the computer one hour per day.
KW2 corresponds to the index of workers that use connecting and advanced communications applications. In the survey, firms were asked to state how many people use e-mail and how many use the Internet (WWW). Since the same person can use both e-mail and the Internet, we constructed this index with reference to the total number of workers those uses a computer multiplied by two. In this manner, the index remains always below one; an index of one indicates that every person uses both e-mail and the Internet.
Finally, KW1 includes those that use the computers more generically. Four specific types of cumulative applications were surveyed: word processing, worksheets, presentation tools, and use of CD-ROMs. Therefore, to construct this index, the denominator is defined as four times the number of workers that uses the computer at least one hour per day, again to ensure that the index remains between zero and one.
It is important to stress out the different nature of the HC and the KW indexes. In fact, H2, H1, and L correspond to levels of human capital. Their upper bounds are limited by the weights we attributed to the maximum "allowed" qualification in each category. Consequently, L cannot be weighted beyond 5, and H1 and H2 are limited by 17. In turn, the KW indexes measure ICT intensity utilization indexes and are bounded between 0 and 1.
Knowledge workers are not necessarily those with the highest level of educational achievements. Table 1 shows that the correlation values between the levels of human capital and the indices of ICT utilization are low both in the leather and shoe (L&S) sector and in the electronics and electrical industry (E&E). No discernible patterns or systematic relationships emerge.
- Correlation Matrices between Levels of Human Capital and Knowledge Workers.
In fact, our interest on knowledge workers derives partially from the need to understand the way in which low-skilled workers contribute to productivity enhancements through the usage of ICT.
3.3- Other Indicators
The measures of human capital and of knowledge workers developed above give us a static characterization of the stock of knowledge existing in each sector. Therefore, we need to have information about the dynamics of the firm. The survey also inquired firms about processes of change associated with innovation. Firms were asked about their past innovative performance, differentiating between generic organizational and strategic innovations, on the one hand, and technological and production innovations, on the other.
Associated with the questions of whether innovations were, or were not, part of the firm, several different items were investigated. Firms were asked to specify which category of innovation had occurred, what had been its impact, and which sector of the firm it had affected. Questions were also put concerning the sources of innovation.
The picture that emerged from this rich questionnaire is, naturally, complex. Rather than trying to characterize the innovation dynamics of each sector, we use the innovation indicators drawn from the surveys throughout the paper to illustrate and strengthen our argument. However, a particularly strong emphasis on the innovative performance of the firms will be given towards the end of section 4, when we attempt to summarize and integrate the main empirical results obtained. Once again, though, we emphasize that our aim in this paper is not the study of innovation, in and of itself, in the two sectors.
Beyond innovation indicators, firms were also inquired about investments in human capital (through training), in ICT, and in upgrading knowledge workers. This information also contributed to the dynamic perspective we are able to picture in the paper, despite the fact that we do not present in this paper all the data available.
Finally, we should also note that throughout the paper many observations on the performance, the history, and the prospects of the industries studied will not be accompanied by formal references to the literature. These observations resulted from the background research on the industrial sectors, but more fundamentally from the structured interviews with leaders within each industry.
4- Analysis of the Results
In this section we describe and analyze the results of the surveys, interviews, and background research on the two sectors analyzed in the paper. Our aim is to provide a comparative characterization of the performance of the two industries, and to interpret the differences between their patterns of development in terms of the ways in which the sectors were able to acquire and utilize knowledge. We refer generically to these processes of knowledge accumulation and usage as "learning processes", within the theoretical framework developed in section 2.
We begin the analysis by comparing the two sectors’ overall performance in subsection 4.1 with data that resulted largely from information provided by the industrial associations representing each sector, by the Trade and Industry Ministry, and from Portuguese national accounts. In subsection 4.2 we discuss some of the most important differences of the two industries, still using data from the same sources, but including some information gathered during the interviews with sector leaders, and some selected data from the surveys. In subsection 4.3 we move towards the analysis of the original data collected through the surveys, by comparing the levels of human capital in each sector. Needless to say, we use the indicators of human capital discussed in section 3, which, we should again note, do not follow exactly the orthodoxy in terms of measuring human capital. We continue to use original data when we analyze the differences in ICT utilization intensities. Again, we base the construction of indicators for knowledge workers on the work discussed in section 3. In the final subsection 4.4 we provide a brief review of declared sources of innovation – pioneer or incremental. This outlook, which was provided by the surveyed top management, underlines how L&S firms prefer non-formal sources of inspiration as opposed to the more systematic approach followed by E&E organizations.
4.1- Comparative Analysis of the Sectors’ Performance
To gain some perspective, it is important to have, in broad strokes, a summary of the evolution of the two sectors since the early 1970s. We begin by showing in Figure 2 the employment shares of the two industries in total manufacturing. In the 1970s there was a convergence, to the point that, in 1978, each industry represents close to 4% of overall employment in manufacturing. Thereafter, the trend in both sectors has shown an increase in the employment share, although this increase has been faster in the L&S sector. In 1994 the L&S industry represents more than 7% of manufacturing, while the E&E sector stands at less than 5%.
Source: OECD STAN.
Accompanying the relative gains in employment, wages increased more in the L&S sector than in the E&E industry. From 1972 to 1994 the average wage in the L&S sector increased 70%, while in the E&E sector the increase was just below 40%, for an increase in overall manufacturing slightly above 35%. Figure 3 shows the evolution of average wages for the two sectors under analysis, as well as for manufacturing as a whole. An analysis of the wage dynamics lies beyond the scope and objectives of this paper. However, it is worthwhile noting the higher levels of wages in E&E (double of the manufacturing average and three to four times the L&S wage) and also their higher volatility.
Source: OECD STAN.
Finally, Figure 4 shows the evolution of productivity in the sectors studied in the paper. Productivity for manufacturing as a whole is also included. Productivity-wise it is very important to distinguish the shoe-manufacturing sub-sector from the leather component of the L&S industry. As the figure shows, shoe-manufacturing’s productivity has remained stagnant, while the productivity level in the leather sector has grown at times faster than the overall manufacturing productivity growth rate. In 1989 and 1990 productivity in the leather sector was actually higher than the average in overall manufacturing. The trend of the productivity evolution in the E&E sector was, during the period under analysis, similar to the one observed for the L&S sector.
Source: OECD STAN.
The previous graphs resulted from data collected by the Portuguese statistical agency, and later modified by the OECD to produce the analytical data set STAN. In the remaining of this section, we complement and extend the analysis above using data that was produced by the sectors’ industrial associations. The indicators presented in Table 2 summarize the performance of the two sectors according to these data. Continuous data are available with reliability for the first half of the nineties. For the L&S there are benchmarking figures for the seventies and the eighties. For the E&E industries, data exists for the period 1990-1995, while for the L&S sector the data available extends just to 1994. Preliminary results, not yet published, indicate that the essential features of each sector dynamics in the first half of the decade continued the same in the second half of the nineties. Therefore, the characterization of the two sectors’ performance that we will describe with basis on the figures in Table 2 remains largely valid for the ensuing years.
Main Performance Indicators for the L&S and E&E Industrial Sectors.
Looking first to the L&S sector, employment duplicated in ten years, from 15 thousand in 1974 to 30 thousand in 1984, and then duplicated again in the following ten years, reaching 60 thousand in the 1990s. This employment expansion in the L&S sector was fueled by the highest growth rate registered of all manufacturing industries in Portugal for the period 1982-1992.
The sector’s international performance, represented by export trends – a measure of its global competitiveness – has also improved over the time-period under display. The exported share of output doubled from 25% in 1974 to more than 51% in 1984, reaching around 70% in the early nineties, increasing to close to 80% in 1994. Exports in the L&S sector represented 10% of the total Portuguese exports in 1994.
Looking at the measure of productivity shown in Table 2 (output by employee), we see that the L&S sector performed better than the E&E industry. From 1990 to 1994, period for which contemporaneous data exist, we see that there was even a decrease in the level of output productivity in the E&E sector, while the L&S industry registered a slight increase. It is noteworthy to mention that the period under analysis coincides with that of a general declining trend in economic growth all over Europe. Therefore, the relative performance of the two sectors in that same period is somewhat a measure of their respective endurance to market slumps and to economic down-cycles.
In the E&E sector, employment has also grown steadily in the first half of the nineties, although at a much lower pace than the one observed in the L&S sector. Between 1990 and 1995 employment augmented 21%, but output jumped 77%, indicating, as in the L&S sector, steady productivity gains. However, in E&E productivity grew at an annual average growth rate of slightly more than 7%, a rate which is one third lower than the one experienced in the L&S sector. The performance of the E&E industries fares better that the L&S sector in the growth in exports, which moved up from 64% of the total production in 1990 to almost 80% in 1995.
It is important once again to reaffirm that our aim is to try to explain the performance evolution of each sector in terms of their "learning dynamics". However, before we move in that direction, we need to review the differences among the two sectors that are not directly linked with knowledge accumulation and utilization. This will be the object of subsection 4.2.
4.2- Generic Characterization of the Two Sectors
One of the most dramatic differences between the two sectors is associated with the average firm size. Primarily micro and small firms compose the L&S sector: in 1994 there were 1 629 firms, with an average of 36 workers per firm. Despite the growth in the mean firm size that the L&S sector experienced (in 1974 average employment was of only 22 workers per establishment for the existing 673 firms), one third of the sector is composed by firms with less than 50 employees. Firms in the E&E industries totaled around 1 300, but the most prominent sector corporations had in 1995, on average, 277 workers, for a total of approximately 150 establishments. This contrast indicates that the L&S sector is one in which entrepreneurship is much more intense, with a high birth rate of small firms. In fact, an average of 50 firms was created each year from 1974 to 1994.
Part of the explanation for this dynamic behavior is certainly associated with the lower barriers to entry in this sector, in comparison with the ones existing in the E&E industries. Lower levels of capital investment are required in the L&S sector, where a small firm can exist with virtually no major production equipment. In contrast, investments in physical capital are omnipresent in the E&E sector, particularly the importation of advanced machinery for production. The level of technological sophistication is also lower in the L&S sector than in the E&E, facilitating entry. Nonetheless, the highly entrepreneurial behavior of the L&S sector must not be downplayed. Other "low technology", labor intensive
, sectors have not shown an entrepreneurial dynamism comparable with the one that is evident in the L&S industry in Portugal.As Reynolds et al. (1994) noted "high firm birth rates are indicators of a vigorous economic system where there is innovation, adaptation, and opportunities for individuals to pursue entrepreneurship as a personal career option". Moreover, the creation of entrepreneurial skills is a very important economic development strategy, as noted in Gavron et al. (1998): "developing entrepreneurial skills is part of the industrial strategy of many European states including the Netherlands, Germany, Austria, Sweden, Denmark and Switzerland". Still according to the same report, the formal education system has increasingly been asked to engage in the effort. In this context, the fact that the L&S sector seems to be well endowed with entrepreneurial skills must be emphasized. Additionally, it must also be stressed that these skills were acquired within the L&S industry mostly through informal learning processes, as we will establish throughout this section- an important point for the discussion of the differences in the learning dynamics present in each sector.
Another important difference between the L&S and E&E sectors, partially responsible for the distinctions in terms of firm size and of rate of firm creation, is the geographic location of the establishments in the two sectors. The L&S firms are concentrated in a small region in the North of Portugal, with 90% of the establishments located in three contiguous administrative districts. On the other hand, the E&E industries are scattered throughout the country. The geographic clustering of the L&S is likely to have resulted from self-reinforcing economies of agglomeration, associated with concentration externalities and knowledge spillovers, which are well recognized in urban, regional, and spatial economics.
In fact, industry development is facilitated within the context of a network, especially if the network is circumscribed within a geographic cluster. This has been a topic of major interest in recent scholarship (Porter, 1990; Nelson, 1991; Lundvall, 1992; Feldman, 1994; Jacobs, 1996; Karlsson, 1997). The effectiveness of an industry-wide network is based on its "knowledge base", composed of the existing technological and market competencies, physical infrastructure, people’s skills and know-how. A robust result of scholarship is that, beyond an intensification of the use of the existing "knowledge-base", communication and interaction between firms is key to establish an endogenous "learning infrastructure", which will ensure the continuous revitalization of the knowledge-base. High rates of firm creation, as the L&S sector exhibits, are an empirical translation of this dynamic "learning infrastructure". The build-up and improvement of this dynamic "learning infrastructure" is largely based on personal relationships, supplier-customer connections, unacknowledged sharing of tacit knowledge, and other seamless interactions between people and firms, mediated primarily through informal contacts which are facilitated by geographic concentration.
Another important aspect of the L&S sector is associated with the important role that its industrial association, APICCAPS (from a Portuguese acronym) has played in the development of the sector. Once again, geographic proximity may have played a role in the effectiveness of APICCAPS. This industrial association has provided opportunities to firms for upgrading their workforce, by running an industry-specific training center, and to scale-up research and development projects relevant for a large set of firms. This has contributed to increase the levels of skills and also the access to new technology. Small firms tend to gain in a disproportional way in comparison with their investments, due to the strong economies of scale that result from the synergistic effects associated with externalities from R&D and training. Furthermore, APICCAPS engages their member firms in active benchmarking, namely through the support of visits to international fairs and exhibitions.
In this context, it is clear that the geographic proximity of firms in the L&S industries compounded with the role of APICCAPS explain part of the learning dynamics that the sector exhibits. However, geographic proximity alone cannot fully account for the extraordinary performance of the sector, nor, on the other hand, answer the question of why the E&E sector has not clustered in the same manner, creating what could be called, if such a concentration existed, a Portuguese "Silicon Valley". On the other hand, and industry association, effective as it may be, is not able, in and of itself, to generate a successful cluster of firms. The establishment of industry clusters depends on the emergence of an intricate web of relationships between organizations and individuals, which is associated with specific complex cultural environments and with contingent historical paths, of which the emergence of an effective industry association may be more the result than the cause. Recent literature has interpreted the emergence of clustering processes as resulting, once again, from an imbedded industry-wide ability to learn (Glaeser, 1998; Cook and Morgan, 1998). Learning is a cumulative process. Over and above the existence of institutions for formal learning, such as schools and universities, successful people and firms provide more opportunities for learning-by-doing and learning-by-interaction (Glaeser, 1998). Cooperation among firms, but also copying, and even grossly imitating successful experiences, are important drivers of these industry-wide learning processes.
In face of this discussion, we interpret the growth dynamics of the L&S sector in terms of the sector ability to develop an endogenous capability to learn largely based on informal processes. In contrast, development of the E&E sector was implicitly attributed to major investments in physical capital and machinery, a "traditional" way to absorb technology. These hypotheses were validated by the interviews reports, and are strengthened by the data presented in Table 3, which characterizes the two sectors in terms of the organizational and strategic innovations introduced by the firms that answered the questionnaires.
Throughout the remainder of the paper, different aspects of the firms’ behavior concerning innovation will be called upon as a foundation for our analysis. What is the relationship between innovation and learning, though? Our assumption is that innovation reflects the way in which firms respond to challenge and change, be it technological, cultural, or market-based. And, in that sense, it is a translation of the way in which the firm learns.
- Characterization of Organizational and Strategic Innovation.
Firms were asked to indicate whether there had been any major innovations introduced in the last three years in terms of their organization and strategies. In answering to this question, the share of firms that responded positively is approximately the same in the two sectors. As a follow-up question, firms were asked to say how the innovation had been introduced. A menu of options was given, which included the categories in the lower part of Table 3 and two more options: changes in the ownership structure (which affected 2 firms in the L&S sector and 10 in the E&E) and equity increases (14 in the L&S sector, and 10 in the E&E).
However, the point we want to stress here is that, despite having basically the same shares of organizational and strategic innovating firms, there are sharp differences between the two sectors in their ability to identify the ways in which the innovations occurred. Only technology transfer licensing agreements and commercial alliances are indicated by the L&S sector as being somewhat relevant, although being reported at a much lower intensity than even the second less important category in the E&E sector slightly above 10%. In fact, in the E&E industries firms are able to identify the formalized mechanisms through which the innovations occurred, again with an emphasis on technology transfer, but also in production, project design, commercialization, and post service alliances, all of which have shares higher than 20%. However, if innovation occurred in the L&S sector, we are left to conclude that non-institutionalized and informal mechanisms, which were not given as options in the questionnaire, were largely responsible for the innovative ability shown by the L&S sector.
To strengthen the hypothesis under development, we need to investigate the human capital and ICT intensity utilization structures of the two sectors. This will be our focus in the ensuing sub-section.
4.3- Levels of Human Capital, ICT Utilization Intensities, and Knowledge Workers
In this paper we develop indexes to account for human capital that depart from the orthodoxy of equating human capital with the highest level of education completed. As explained in section 3, and drawing from the very rich information provided in the survey results that were made available to us, we could combine information on the formal educational level attained by the workers, and their occupational profile. It is by crossing the information according to these two dimensions that we constructed the human capital indexes described above.
However, a requirement to reach specific numbers is that we have information for each firm according to the table presented in Figure 1, something we were not always endowed with. In fact, of the 37 L&S firms 4 did not fill out the table, and 6 also failed in the E&E sector. Consequently, our sample was reduced to 33 in the L&S sector, and to 36 in the E&E industries.
Based on the information provided by this still relatively large number of firms Table 4 was constructed. Average levels of L are close in the two sectors with a much wider variance in the E&E sector. In other words, the L&S sector is relatively more homogenous in L than the E&E industry. Nonetheless, variance is low in both, especially when compared with the standard deviations in H2 and H1. The fact of the matter is that there is not much oscillation in terms of values allowed in L, since, with reference to Figure 1, only 10 cells are available to be filled in, and the weights can only be either 5 or 3.
- Average Levels of Human Capital.
In terms of H1 and H2, firms in E&E are relatively much better endowed. Also, there is less volatility in this industry’s distributions than the one observed in the L&S sector’s distributions. Therefore, we can conclude that E&E is more homogeneous than L&S in H2 and H1.
Note that since we valued experience and ranking as indicators of human capital of the type H2, the difference between the two sectors in this regard is much lower than the one observed in H1. In fact, the H1 area in the table of Figure 1 is very "rarefied" in terms of data, especially in the L&S sector. This may reflect that the L&S sector is one in which there is a polarized human capital structure: endowments in H2 are respectable, as are those in L; however, there seems to be a gap between these two types, with the very low levels of H1.
An exploration of the density distribution of firms according to H2 intervals is shown in Figure 2. The density distribution was used to permit the comparison of the two sectors. The density distributions were determined by allocating the firms to each of the H2 intervals considered in proportion to the overall number of firms in the reduced sample. The graphic representation corresponds to the polygon of the density distribution.
The graph makes clear that the differences in H2 are not merely a matter of averages. While the distribution of H2 in the L&S sector is, roughly, symmetrical, the E&E distribution is right skewed. Note, for example, that 10% of the firms in the E&E sector are in the highest H2 interval, which includes none from the L&S sector.
Therefore, in a short conclusion, we can affirm that the E&E sector has a better endowment of human capital than the L&S sector.
Before moving to the analysis of the knowledge workers, it is important to investigate an interesting question associated with the dynamic behavior of human capital incorporation in the firms. Specifically, might it be the case that more recent firms incorporate higher levels of human capital than older firms? If this were the case, productivity increases in the L&S sector could be explained as resulting from the higher levels of human capital in these newer firms, while the sector average was being pulled down by the older firms, stuck with an uneducated labor force. However our data does not corroborate such an assumption.
As Table 5 indicates, there seems to be a negative relationship between firm-age and productivity, perhaps reflecting the idea that older firms have learned more over time than younger firms could have possibly done. And this correlation seems to be more negative in the L&S sector than in the E&E, suggesting, once again, that learning-by-doing effects, due to experience and age, have a stronger bearing in the former. However, the correlation levels are too low to make strong claims such as these, and it is probably better to settle with the conclusion that no strong systematic relationship exists between firm age and productivity. Table 5 also shows the weak correlation between firm age and education.
- Correlation Between Firm Age and Productivity and Level of H2.
Differences among ICT utilization in the two industries were immediately apparent. In fact, of the 37 L&S firms that answered the questionnaire, 7 could not specify the breakdown of the computer usage by type of application. All seven reported a very low number of knowledge workers, between 1 and 4. Two of the seven firms reported having only one knowledge-worker, within a total of 50 and 44 employees. This did not allow us to compute the KW utilization intensity indicators described in section 3 for those firms, effectively reducing the sample size of the L&S sector to only 30 firms. On the other hand, in the E&E sector only 2 firms did not breakdown usage by application, reducing sample size only marginally to 40 firms.
Table 5 compares the average values of ICT utilization intensities in the two sectors. Of the 30 L&S firms of the reduced sample, 5 indicated no workers that had used a computer at least one hour per day, while in the E&E sector only 2 firms indicated a total absence of computer usage. Whether the firms that reported zero KW did so because of difficulties in answering the questions, or because they did not, indeed, have any knowledge workers, we cannot determine. In at least one instance we can be certain that there were reporting problems, since one of the two companies in the E&E sector that reported zero knowledge workers is the Portuguese branch of a large IT multinational. Nonetheless, the difference in the level of reporting of zero KW is a clear indication that the L&S sector exhibits a lower level of ICT usage than the E&E industries- Average Intensity ICT Utilization.
It is apparent that the E&E sector shows much higher average values than L&S in terms of KW2 and KW1. In fact, the average utilization of e-mail and the Internet (KW2) is almost 2.5 times higher in the E&E sector. The usage intensity of office productivity tools, such as word processing and worksheets (KW1) in E&E is double the one in the L&S firms. This suggests that information technologies are much more widely and broadly used in the E&E sector than within the L&S firms. However, we should note that the average use of KW3, advanced specific information technologies, reversed this pattern. In L&S the average use of advanced information technologies tools, such as CAD/CAM, is almost double the intensity shown by E&E industry. In other words, generic ICT applications have diffused broadly across the E&E sector, while specific advanced tools relevant to the industry have diffused more deeply within the L&S sector.
This result, coupled with the large standard deviations associated with the means, calls for a more detailed analysis of the distribution of firms in each sector according to the intensities of KW utilization. As the analysis of Table 5 suggested, we should analyze KW3 separately from KW2 and KW1, which can be studied together.
Accordingly, Figure 3 represents the distributions of the firms in a graph that shows in the horizontal axis KW1 values and in the vertical axis the KW2 figures.
Several features are immediately evident from Figure 3. First, note that the proportion of firms indicating no KW2 is higher in L&S than in the E&E sector. Furthermore, only one L&S firm has a utilization intensity of KW2 of 1 – which could be explained by the fact that this is the case of a firm of 62 employees with only two knowledge workers, both of which are connected to the Internet and have e-mail. In the E&E there are 3 firms in which all the knowledge workers are fully connected to the Internet and have access to e-mail. To conclude the "explanation" of the firms with high levels of KW2 in the L&S sector, the two cases that show an index of 0.5 reported that all their knowledge workers have access to the Internet, but none has got e-mail. One firm indicated having 16 KW in a total of 250 employees, while the other reported 2 KW in a total workforce of 46.
In general, the "cloud" of E&E points drifts upward and to the right, denoting high intensities of utilization of KW1 and KW2, typically above 0.25 for both. On the other hand, a majority of firms in the L&S sector is constrained in the (0, 0.25; 0, 0.25)
area, with 4 firms barely escaping this region, and the remaining firms scattered throughout the graph, mostly with low levels of at least one type of KW.In the L&S sector there seems to be a "great divide" between the firms that have achieved some proficiency in the use of KW1 alone, and those that utilize both KW1 and KW2. Of the 25 firms that reported the existence of knowledge workers in the L&S sector, ten, or 40%, said they used KW1, but utilized no connectivity technologies associated with KW2. Therefore, one could say the remaining 15 firms have "jumped" into a higher stage in which both KW1 and KW2 are present.
It is worthwhile to investigate the behavior of these 15 L&S firms that use both KW1 and KW2. If we take out of the analysis three "outliers" (a firm with KW2=1; one with KW2=0.5 but very low level of KW1; and, finally, one other firm with KW1=0.5 but with KW2 almost equal to zero), the remaining 12 firms are distributed as shown in Figure 4. The correlation coefficient is remarkably high, indicating an almost perfect linear relationship between KW1 and KW2 for the L&S firms that have jumped the barrier of Internet and e-mail adoption.
The behavior exhibit by the L&S firms, we argue, further reinforces our hypothesis that informal and tacit knowledge exchanges prevail in the L&S sector. Face-to-face contacts, trust, empathy, maybe spying, and other subtle human relationships cannot be achieved only through electronic interaction. Therefore, 40% of the firms that use ICT in the L&S sector have not tried to use the electronic connectivity tools permitted by e-mail and the Internet. Moreover, those that utilize KW2, the remaining 60%, seem to be doing it in parallel with the adoption of KW1. This last behavior can be the result of a "technology push" by software and hardware vendors (after all, the Internet icon emerges prominently in any PC desktop nowadays), or the mere exercise of a "fashion pull". There is little evidence that it is a manifestation of an explicit necessity felt by the industry toward the establishment of electronic connections. However, we must be cautious in putting forward this interpretation. We cannot establish whether the almost perfect correlation between KW1 and KW2 in the L&S sector corresponds to the effects of late "computerization" in the sector, or to a trend of the sector’s future. Nonetheless, the contrast with the E&E sector, which we will explore below, unveils some dramatic difference in ICT usage across the two sectors.
In fact, electronic interaction technologies, important facilitators for the communication of codified knowledge across remotely located sites, seem to be key for the E&E firms, or at least as important as horizontal and generic use of computer applications. A more refined analysis of the E&E firms gives us even deeper insights. Let us consider a 45 degree diagonal in Figure 3, separating the firms that exhibit a comparatively higher rate of Internet and e-mail usage from those relying on more prosaic office productivity tools. Which differences exist between the firms that are located above and below this diagonal?
Of our reduced sample of 38 firms, 12, or about one third, are located above the diagonal, and the remaining two-thirds below the 45 degree imaginary line. The most important difference between these two clusters is that the majority of the ones located above the diagonal are multinational or transnational firms, while those below the diagonal are primarily national firms. In fact, as Table 6 shows, almost two-thirds of the equity ownership of the firms above the diagonal is foreign, while in firms below the diagonal only one third is controlled by foreigners.
- The Diagonal Divide: Share of Firms and Structure of Ownership
Therefore, our argument is that firms in the E&E sector displaying stronger and tighter links with interests outside of Portugal need to adopt comparatively more electronic connectivity tools than those firms that operate primarily in the Portuguese domestic market. Or else, they simply reflect multinational standard behaviors concerning the utilization of electronic communication. It should also be noted that those few firms above the diagonal that have not foreign owners are very much engaged in exports and even, in at least three cases, internationalization. A further reinforcement of this view is provided by the results reported in Table 7. We already showed in Table 3 the share of innovative firms that relied on different types of strategic alliances. Table 7 provides a more detailed information, showing for the firms in the E&E sector the nature of the alliances with international partners. It is clear that, regardless of the specific type of alliance to be considered, firms above the diagonal rely comparatively much more on international partners than do the other firms located below the diagonal.
- Share of Innovative Firms that Relied on International Strategic Alliances.
In summary, the distributions in Figure 3 confirmed that the utilization of KW1 and KW2 is higher in the E&E sector than in the L&S industries. In the L&S sector two large clusters of firms can be identified: those that use exclusively KW1, and those that use both KW1 and KW2. The rationale for the behavior of L&S firms in the first cluster was, we argued, the lack of demand for sophisticated electronic communications tools, since firms are geographically concentrated and rely primarily on informal and tacit methods of information exchange. For the L&S firms that use both KW1 and KW2 we found an almost perfect linear relationship between KW1 and KW2 adoption. As an explanation, we ventured the possibility of a "technology push" by computer vendors, or a "fashion pull" effect, as late adopters of ICT are nowadays almost inexorably confronted with Internet and e-mail solutions. The main point is that this parallel adoption does not result necessarily from firms’ demand but most probably from social learning processes. Recent survey research data has given a better insight into the acquisition of Internet navigation skills in Portugal, the results of which are very much consistent with the prevailing learning-by-doing patterns under scrutiny (Figure 5).
In the E&E sector we found a more profuse usage of KW1 and KW2, but were able, still, to identify two clusters, according to the relative level of KW2 usage vis-a-vis KW1. In the group of firms with a higher intensity of KW2 relative to KW1 we discovered that foreigners owned the majority of the firms’ equity, while the remaining Portuguese controlled firms were very active in exports and internationalization. On the other hand, firms in which usage of KW1 is relatively higher than KW2 tend to have a more domestic focus. Consequently, firms in the first cluster need sophisticated electronic communications tools such as e-mail and the Internet.
We take these last observations as further evidence to confirm our hypothesis that the accumulation of tacit knowledge through informal processes is stronger in the L&S sector than in the E&E sector, where codified knowledge is as important as, if not more than, tacit knowledge.
The remaining aspect to explore in this subsection is associated with KW3. Figure 6 represents the density distribution of firms according to intervals of 0.1. The density distribution was needed to allow for the comparison of the two sectors, and was obtained in the usual fashion by dividing the number of firms in each 0.1 wide interval by the overall number of firms considered. As in the distributions presented in Figure 3, we must note that, in this analysis, only firms that declared having at least one worker using computers were analyzed. Consequently, the sample sizes were reduced to 25 in the L&S sector and to 38 in the E&E sector.
In Table 5 we saw that the average utilization of KW3 was higher in the L&S sector, but the information provided by Figure 6
makes the contrast much more impressive, and rules out the possibility that the average is driven by one or two outliers. There is, in fact, one such outlier, which we will discuss below, but its position does not affect the entire distribution. Note that the distribution of KW3 in the L&S sector is to the right of the distribution in the E&E sector for high values of KW3. In fact, the first interval of KW3 intensity considered in the graph includes almost 80% of the firms in the E&E sector, while only slightly more than half of the L&S firms are included in this lowest of the intervals. Even if the "outlier" were to come from the highest to the lowest bin, the percentage of firms here would still be only 60%, and the remaining of the distribution would, obviously, remain the same.The "outlier" corresponds to a firm of 150 workers, which declared only two knowledge workers. These have zero KW2, but 0.75 in terms of KW1 – the only generic application they do not use, of the four that were given as an option, is the presentation software. Of course, they both work with the advanced computer equipment, leading to the intensity of 1 in terms of KW3.
To conclude, we should stress that firms in the L&S sector show an ability to adopt and utilize advanced ICT that are relevant within the industry. However, their utilization of KW2 and KW1 is much lower than in the E&E sector, and especially in terms of KW2.
4.4- Sources of Innovation
We have already used data on innovation to support our argument in subsection 4.2, when we showed the difficulties in attributing the innovative performance of the L&S sector to institutionalized and formalized activities. To integrate our results, in an attempt to further illustrate the main point of the paper, we continue to utilize data on innovation that resulted from the survey, although we must strongly stress that the study of innovation in the sectors is not our prime objective here. As a reminder, our principal argument is associated with the existence of two development patterns within the Portuguese industry, one dependent primarily on informal and tacit learning mechanisms, the other much more reliant on formalized learning methods.
We focus our discussion in this last subsection on the analysis of Table 8, which reports on yet more results from the survey dealing with innovation. Firms were asked to indicate whether they foresaw the introduction or the adoption of innovations in the coming future. By Innovation Introduction we refer to pioneer or original changes introduced in technological processes while Innovation Adoption would be a mere copying or adaptation of existing practices.
Furthermore, firms were asked to indicate the sources from which the innovations were likely to come. The options included purely informal sources – like observing the competitors – and formal mechanisms, requiring routine and purposeful actions by the firms to access and interpret the information in the potential source, such as the access to specialized literature.
Thus, Table 8 reports on the results gathered through the survey on the different aspects just discussed above.
- Likelihood and Sources of Innovation
Once again, Table 8 makes evident that the L&S sector seeks innovation through mainly informal methods (trade fairs or competition benchmarking) in sharp contrast with the E&E sector where systematic procedures (literature revision or relation to vendors) usually prevail. Also worth mentioning is the fact that the L&S sector sees itself primarily as an innovation adopter, while the E&E sector foresees with much more confidence the introduction of innovations, rather than its adoption.
In conclusion, the brief analysis of Table 8 reinforces the main conclusions from our detailed review of the empirical results gathered through the surveys and interviews. It seems clear that learning-by-doing prevails in the L&S sector, while formalized learning is more important in the E&E sector. The L&S firms have shown to be able to produce a remarkable performance, driven by productivity gains, without relying on high levels of formal education. Informal aspects of knowledge generation, sharing, and utilization seem to be more important. However, we must note how the industry as a whole regards itself as a mere "innovation adopter". This perception is probably related to the need to deepen the level of knowledge that, with all likelihood, can only be awarded by levels of formal education and ICT utilization as high as those encountered in the E&E sector. The latter, in turn, discloses much more confidence on its ability to introduce innovations.
Herewith is the essence of the mixed message that results from the analysis thus far: we found two development patterns in the Portuguese industry. One conforms much more with the "norm", relying on increased levels of formal education and ICT adoption, investments in imported physical capital, which embodies new technology, and exports of intermediate goods to feed large consumer industries, such as the automobile, computer, and telecommunications business sectors. The E&E industry feels that it has learned enough to be confident in proclaiming the likelihood of introducing innovations. However, this industry is "exclusive", requiring high levels of education and proficiency in ICT usage.
The other development pattern results from an intrinsically singular and uniquely dynamic "learning infrastructure" that relies on internal informal methods of knowledge accumulation. In the past, this "method" fueled higher yields, when measured in accordance with the available performance indicators, than in the previously described pattern, but the industry feels that there are limits on its ability to introduce further innovations. Probably the most remarkable achievement of this industry has been its ability to imbed with practical knowledge its workers, with little or no usage of formal learning methods. In this way, it has been able to absorb a large share of low skilled workers, whose permanent upgrading is largely based upon experience.
5- Conclusions and Policy Implications
This paper is a seminal contribution to a better understanding on how two typical industrial sectors develop differentiated alternatives to nurture learning within their organizations.
Empirical evidence is provided to sustain our beginning hypothesis: that the
traditional L&S sector has relied mostly on informal learning processes while the modern sector has based its progress on formal education and training coupled with heavy capital investment. The two different knowledge accumulation paths have proven equally successful in their respective fields although the L&S companies were able to display a relatively impressive record both in terms of output and productivity as well as in terms of employment generation.The research strongly suggests that traditional industries rely heavily on stocks of practical and proprietary knowledge, which are informally propagated throughout the labor force, regardless of formal qualification thresholds. Conversely, the modern sector is much more contingent on standardized processes and codified knowledge that travel easier with the help of the modern ICT. These findings are consistent with research conducted in developing countries showing that the interaction between learning-by-doing and technology can be significant at the very low levels of technology (Jones and Barr, 1996).
However effective the past L&S trajectory has proven, a close watch is recommended to monitor a likely increase in "cognitive" needs to deal in the future with the growing waves of new knowledge that are bound to invade even the most protected or traditional segments of the economy. Therefore, the learning-by-doing processes may not suffice to maintain a competitive edge in the context of a fierce competitive marketplace with the potential exclusion of the lowest skilled.
This analysis provides the foundations for three fundamental policy proposals:
Moreover, we suggest that the present research opens many exciting windows for further enquiry. Amongst the most urgent we would recommend pursuing the following lines of analysis which, for practical reasons, could not be included in the ambit of our paper:
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