Basic HTML version of Foils prepared 7 October 97

Foil 12 Intelligent Business systems ---
2)Typical Questions

From untitled presentation ARL Database Tutorial -- February 98. by Gang Cheng Marek Podgorny Chao-Wei Ou


1 "Give me a breakdown of all customers likely to default in the coming year"
2 "Do three things: predict year-end demand, tell me which customers will fuel that demand, and tell me why"
3 "Define a highly concentrated micromarket (make special offers to customer segments that meet very select criteria) within my database"
4 "Create a model that really explains why some customers renew their subscriptions and others don't"
5 "Suggest ways of regrouping our customers into new market segments (for Direct-Marketing)"
6 "Find some customer-preference pattern I might not be aware of"

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© on Mon Oct 13 1997