Basic HTML version of Foils prepared 5 May 97

Foil 6 Desirable Demographics

From Implications of Internet Technologies for Business CPS616 -- Information Track of CPS -- Spring Semester 97. by John Gallaugher
Notes for this Slide
1 More affluent
  • online $50-80,000 vs. US avg. $32,264
2 Younger
  • online 35 vs. US avg. of 41
3 Better educated
  • 64% of on-line users are college educated
4 May translate into increased sales of high ticket items
  • (ex. Dial-A-Mattress)
in Table To:

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