Basic HTML version of Foils prepared 5 May 97

Foil 21 Increased Customer Feedback

From Implications of Internet Technologies for Business CPS616 -- Information Track of CPS -- Spring Semester 97. by John Gallaugher
Notes for this Slide
Low cost method for gathering mailing lists and customer demographics
Increased frankness vs. face-to-face transactions
Source of ideas
  • ex. scottadams@aol.com
Analysis of usage patterns
  • advertising effectiveness, site tailoring, product development

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