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Master Set of Foils for Presentation on Role of Web Technologies in Advertising

Given by Geoffrey C. Fox at Syracuse Ad Club Breakfast Meeting at NiMo Building on Dec 5, 1996. Foils prepared Dec 2 1996

We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure

Table of Contents for Master Set of Foils for Presentation on Role of Web Technologies in Advertising

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1 Possible Role of Web Technologies in the Advertising Field http://www.npac.syr.edu/users/gcf/adclubdec96/index.html
2 Abstract of Web Technologies for Advertising Presentation
3 Challenges and Opportunities -- New Media
4 Challenges and Opportunities -- New Delivery Mechanisms
5 Challenges and Opportunities -- Industry Changes
6 Future Web/Internet InfraStructure -I?
7 Future Web/Internet InfraStructure -II?
8 Future Web/Internet InfraStructure -III?
9 Digital Audio and Video I
10 Digital Audio and Video II
11 Digital Audio and Video III
12 Collaboration will be a Key Web Technology
13 More on Collaboration
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