There are natural Web versions of Video, Print(text), Audio and Images but these will be digital and hence interactive
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Click on an image and get Audio; manipulate media by rewinding etc.
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Much more choice for the consumer
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Simulation (Java Applets) will allow totally new ways to inform
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The NiMo Web material could include Applets to allow customer to model home electricity and gas bills for given home construction and usage
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Games can be embedded in advertising material e.g a better version of Tetris but with advertising material on falling objects!
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VRML will allow true 3D objects to be used in web resources
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