Basic HTML version of Foils prepared Dec 2 1996

Foil 11 Digital Audio and Video III

From Master Set of Foils for Presentation on Role of Web Technologies in Advertising Syracuse Ad Club Breakfast Meeting at NiMo Building -- Dec 5, 1996. by Geoffrey C. Fox


Much Web Video uses "batch" technology where you download and play video but this does not work except for small videos
Any serious use of video must stream from servers
  • This requires bandwidth and "quality of service"
Many failed trials of this technology but it surely can be implemented (start with services to central locations) as no in principle problem. You need to tell us what the needed service is!
Web will use low bit rate video (H263) in "talking heads" (collaboration) mode over existing Net very soon
What is role of Interactivity implicit in digital video -- embed hyperlinks or what ?



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