Basic HTML version of Foils prepared Dec 2 1996

Foil 2 Abstract of Web Technologies for Advertising Presentation

From Master Set of Foils for Presentation on Role of Web Technologies in Advertising Syracuse Ad Club Breakfast Meeting at NiMo Building -- Dec 5, 1996. by Geoffrey C. Fox


1 We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
2 We describe the different technologies in the context of applications such as education where I have experience!
3 There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure

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Northeast Parallel Architectures Center, Syracuse University, npac@npac.syr.edu

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