Basic HTML version of Abstract of Foils prepared Dec 2 1996

Abstract of Master Set of Foils for Presentation on Role of Web Technologies in Advertising

From Master Set of Foils for Presentation on Role of Web Technologies in Advertising Syracuse Ad Club Breakfast Meeting at NiMo Building -- Dec 5, 1996. by Geoffrey C. Fox *
We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure
Northeast Parallel Architectures Center, Syracuse University, npac@npac.syr.edu

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