Title and abstract for

Master Set of Foils for Presentation on Role of Web Technologies in Advertising

Given by Geoffrey C. Fox at Syracuse Ad Club Breakfast Meeting at NiMo Building on Dec 5, 1996. Foils prepared Dec 2 1996
which leads to edit sector initialized at overall parameters
which lists all addon files pointed to in foilset
This is a SINGLE file Containing all Foils in nonIMAGE (i.e. HTML) form
This contains all WebWisdom links preceded by those referenced in this foilset
This contains an Index of Foilset Suitable for Printing (There is no easy way of Printing all foils -- just the index)
This just contains Title of Foilset and Links

We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure


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