Confidentiality of Information: This implies that payment data from cardholder can only be accessed by desired recipient (the merchant). They note this stops fraud and increases customer confidence which will help jumpstart electronic shopping
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This is implemented by encrypting messages with a secret key method
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Integrity of Data: This implies that data is not altered due to either fraud or network error during transmission between parties.
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This is implemented using digital signatures
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Cardholder Account Authentication: Merchant needs to be assured that customer is a legitimate user of a particular payment card account number.
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This is implemented using digital signatures and cardholder certificates
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