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This section presents comparison charts of companies within each of the market segments: content, authoring software, applications software, and training management software. Detailed summaries of these companies are presented in Tables 1-22. The companies presented within these charts are not comprehensive with regard to the industry, but rather are representative of the growing segments and the companies forming within each. It should also be noted that each of these companies could compete in more than one category.
Within each of the four market segments, the following defining characteristic categories emerged: content, authoring software, applications software, and training management software.
The following are characteristics common to the content providers:
Authoring Software Characteristics
The following are characteristics common to the authoring software providers:
Applications Software Characteristics
The following are characteristics common to the applications software providers:
Training Management Software Characteristics
The following are characteristics common to the training management software providers:
Table 1 - Content Provider: CBT Systems Ltd.
XXXX |
Details |
Web site | |
Company statistics |
Established in 1984; public; approximately 600 employees |
Current content focus |
Information technology (Internetworking, Oracle, Microsoft, Marimba, MIS, SAP, Lotus, PowerSoft, Java, Informix, Novell, Netscape, Cisco, IBM) |
Web-based titles |
· Internet and intranet skills |
Web-based products |
· CBTWeb 4.0: A technology that enables courseware to be deployed from a Web server on an intranet (or Internet) |
Percentage of revenue represented by Web-based product sales |
100%; all CBT Systems products are designed for Web deployment |
Delivery options |
CD-ROM; LAN w/CBTCampus; Intranet with CBTWeb or CBTCampus |
Future plans |
· BackOffice solutions |
Other services |
· ADM Global lField Support to help drive CBT within corporations and aid in implementation planning |
Table 2 - Content Provider: DigitalThink Inc.
XXXX |
Details |
Web site | |
Company statistics |
Established in 1996; private; 45 employees |
Current content focus |
Web-based courseware on topics for information technology professionals |
Web-based titles |
Courses are 10-15 hours long, self-paced, tutor supported: |
Percentage of revenue represented by Web-based product sales |
In 1996: 100% |
Delivery options |
Internet, intranet |
Future plans |
· Expand course offerings with tutor support and hands-on practice |
Other services |
Custom course development and management services for courses that can be comarketed with client companies |
Table 3 - Content Provider: Gartner Group Inc.
XXXX |
Details |
Web site | |
Company statistics |
Gartner Group established in 1979; public; over 2,700 employees Gartner Learning established in 1995 as a subsidiary of Gartner Group |
Current content focus |
Information technology and business |
Web-based titles |
Course catalog at http://gartner16.gartnerweb.com/public/static/training/products/course.html |
XXXX |
Client/server networking: Desktop: Languages and tools: Database management: Mainframe: IT business skills Performance advantage sales training Internet/intranet |
Web-based products |
Internet Learning Center allows companies to license titles and receive their content using standard Internet browsers |
Percentage of revenue represented by Web-based product sales |
Not available |
Delivery options |
CD-ROM (multimedia), LAN Base TBT, Internet Learning Center (ILC), Enterprise Learning Center (ELC), videotapes, audiotapes (Talking Technology), LOIS Training Management System, LAN/Trak (product for registering, launching, tracking, reporting and managing training) |
Future plans |
Development of content around IT business skills ("Soft Skills") |
Other services |
Professional Services Group for consulting engagements, implementation/installation, and custom development |
Table 4 - Content Provider: McGraw-Hill OnLine Learning
XXXX |
Details |
Web site | |
Company statistics |
Established in 1917 (McGraw-Hill); public; 16,000 employees; a Division of the McGraw-Hill Companies |
Current content focus |
Information technology and business |
Web-based titles |
· Microsoft Certification: Windows NT, Windows 95, networking essentials, Internet |
Percentage of revenue represented by Web-based product sales |
Not available |
Delivery options |
Internet, intranet |
Future plans |
Java certification, IBM certification, accounting, software applications |
Other services |
Educational publishing, information services, financial services, broadcasting, business publishing, professional publishing, communications, international publishing |
Table 5 - Content Provider: NETg
XXXX |
Details |
Web site | |
Company statistics |
Established in 1968; public; 350 employees; a subsidiary of Harcourt General Corp. |
Current content focus |
Information technology |
Web-based titles |
· Microsoft MCSE and MCSD certification |
Web-based products |
· Learning Object Download: Learning Object approach to downloading courses (or portions of courses) through Web for offline playing on client; 250+ courses available in this format |
Percentage of revenue represented by Web-based product sales |
In 1995: 0% In 1996: 2% In 1997 (projected or to date): 20% (nearly 30% of U.S. revenue, lower abroad) |
Technology-based delivery options |
· CD-ROM and diskette |
Future plans |
· HR Soft Skills content plus expanded IT skills and translated content |
Other services |
Web-based courseware installation, training program implementation support/consulting |
Table 6 - Content Provider: Oracle
XXXX |
Details |
Web site | |
Company statistics |
Established in 1977; public; 31,000 employees/1,500+ in Oracle education |
Current content focus |
Information technology |
Web-based titles |
Includes operating systems, programming languages (C, C++, Java, HTML), Internet topics, Oracle products, Microsoft Office and Lotus Notes products -- for developers and end users |
Percentage of revenue represented by Web-based product sales |
Education represents 6% of total Oracle sales ($333 million); percentages for Web-based training are not available |
Delivery options |
· Internet: - Online courses: Run using a browser (Microsoft/Netscape) on any platform
- Offline courses: Download content (requires PC, 486+, 8MB RAM+, VGA+, Win 3.1+)· Oracle Learning Architecture (OLA) Online Service is a system for the delivery of interactive, multimedia training over the Internet |
Future plans |
Additional IT content offerings; OLA will be available as a product in 1998 |
Other services |
Consulting through the Organizational Change Management group, customized training programs, instructor-led training (largest part), technical seminars |
Table 7 - Content Provider: Street Technologies
XXXX |
Details |
Web site | |
Company statistics |
Established in 1995; private; 38 employees Funded by Charter House Capital and self-funded |
Current content focus |
Information technology and business |
Web-based titles |
100+ titles relating to Microsoft Office 95, 97, NT, Lotus, Adobe, Symantec (ACT), Internet Explorer, Netscape Communicator, and other popular software titles |
Web-based products |
· StreamMaker is a multimedia development platform providing browser access for the developer or end user over the Internet, intranets, and extranets; it compresses 20x the traditional CD into one disc |
Percentage of revenue represented by Web-based product sales |
In 1995: 0% In 1996: 25% In 1997: 100% |
Delivery options |
Internet, intranet, and extranet delivery (using StreamMaker and Learning University) |
Future plans |
Street is working on development partnerships covering the full spectrum of corporate learning needs (computer skills, soft skills, sensitivity, etc.), including K-12, proprietary apps., CPE, CPA; other features and functions typical of CD-ROM development, including drag-and-drop, contact sensitive, branching, and layering; assessment content in all content areas |
Other services |
· For resellers: Consulting, installation, and support; provides services to reseller partners and their customers vs. Direct to corporations; custom development projects with partners |
Table 8 - Authoring Software Provider: Allen Communications, A Times Mirror Company
XXXX |
Details |
Web site | |
Company statistics |
Established in 1981; public (due to Times Mirror ownership); 110 employees |
Product sales/revenue |
· Designer's Edge HTML/Java Link (ships March 1998): Add-on tool to Designer's Edge pre-authoring tool; company anticipates will represent 20% of revenues in 1998 (in add-on revenue to Designer's Edge sales) |
Product pricing |
· Designer's Edge HTML/Java Link: Price TBA, priced as an add-on module to Designer's Edge; will be priced on a per-user basis |
Technical product installation |
No plug-ins required; courses require a Quest player on the student station; product tracks performance over the Net (runs through the browser) |
Product integration with other training-related software tools/products |
· Designer's Edge works with all of the major authoring tools; this HTML/Java link does not require an external authoring tool; the end product is ready to be delivered over the Net without additional modifications |
Other services |
Allen Communications offers a complete training solution, with training, consulting, full custom development services, integration as needed, and product customization for enterprise design, development, and delivery needs |
Table 9 - Authoring Software Provider: Asymetrix Learning Systems Inc.
XXXX |
Details |
Web site | |
Company statistics |
Established in 1985; private; 250 employees |
Product sales/revenue |
Not available |
Product pricing |
· ToolBook II Instructor: $2,495 |
Technical requirements for product installation |
· ToolBook II Instructor: 486/66, 45MB, 16MB RAM |
Product integration with other training-related software tools |
Librarian is a learning platform that manages both online and offline training, together with collaboration; it supports courses created in Instructor, Assistant, IconAuthor NetEdition, and HTML. Through its Open Library Exchange interface, it can also manage Web-based training applications and products written in other authoring tools |
Other services |
Consulting, development, training, and technical support |
Table 10 - Authoring Software Provider: Macromedia
XXXX |
Details |
Web site | |
Company statistics |
Established in 1985; public; 500 employees |
Product sales/revenue |
$80 million revenue for Web-based products representing 66% of total sales ($120 million) |
Product pricing |
$250-3,000 for authoring $5,000-250,000 for Web management |
Technical requirements for product installation |
· Windows NT or Windows for management |
Product integration with other training-related software tools and products |
AICC compatible; management works with content from ToolBook, IconAuthor, and Quest |
Other services |
Training, installation, integration, and needs assessment |
Table 11 - Applications Software Provider: Centra Software
XXXX |
Details |
XXXX |
XXXX |
Web site |
XXXX |
XXXX | |
Company statistics |
Established in 1995; private; 60 employees |
XXXX |
XXXX |
Product pricing |
$70 per seat |
XXXX |
XXXX |
Technical requirements for product installation |
Requirement |
Server |
Participant |
|
Hardware/software: |
· Pentium 200, Windows NT |
· Pentium 90, Windows 95 or NT 4 |
XXXX |
Web software: |
· Netscape Enterprise |
· Netscape Navigator |
Product integration with other training-related software tools and products |
All native Web and AICC compliant tools |
Other services |
Education, consulting, integration, and installation |
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