CONTACT:  
Sharon Stensaas, (315) 432-3637  
Carrier Corporation  
North American Operations  
SYRACUSE, N.Y., Aug. 30 -- Carrier Corporation staked out its territory in cyberspace today with the launch of a robust but user-friendly site on the Worldwide Web. www.carrier.com is the address for Carrier's "World of Indoor Comfort."
Carrier conceived its site as a one-on-one marketing tool and organized its content for easy navigation regardless of a user's knowledge of heating and air conditioning. From answers to often-asked consumer questions to detailed specifications by model number, the site addresses needs ranging from those of a homeowner to a specifying engineer or design/build contractor working on a new skyscraper. By selecting their geographical location or entering a zip code, a data base quickly leads users to local sources.
"We've developed a productivity center that provides Carrier's customers with more current, single-source information than ever before," said Sharon Stensaas, director of Communications for Carrier's North American Operations. "The Web's seemingly unlimited capacity provides industry-leading companies like Carrier with a unique opportunity to showcase the depth and breadth of their capabilities."
Carrier's Web site incorporates a frames format supported by the latest Netscape and MS Explorer browsers. If the Carrier server detects a browser that does not support frames, a non-frames version will be provided automatically.
The product selection feature of the Web site is based on a relational Oracle database which links to copy, graphics and tables based upon a user's specific sourcing requirements. For example, a consumer interested in a room air conditioner selects the dimensions of the room in which the equipment will operate. The database responds with a photo, explanatory text and specifications of the Carrier products best suited to those requirements.
Additionally, with proper registration, downloadable tools such as expanded technical product literature and engineering software are available online.
Carrier Corporation is the world's largest manufacturer of heating and air conditioning systems and equipment. It is a subsidiary of United Technologies Corporation, provider of a broad range of high-technology products and support services to the aerospace, building systems and automotive industries.
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