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LOCAL foilset Master Set of Foils for Presentation on Role of Web Technologies in Advertising

Given by Geoffrey C. Fox at Syracuse Ad Club Breakfast Meeting at NiMo Building on Dec 5, 1996. Foils prepared Dec 2 1996
More Detail! * Foil Index from this file * See also color IMAGE

We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure

Table of Contents for Master Set of Foils for Presentation on Role of Web Technologies in Advertising

1 Separate IMAGE * Separate HTML Possible Role of Web Technologies in the Advertising Field http://www.npac.syr.edu/users/gcf/adclubdec96/index.html
2 Separate IMAGE * Separate HTML Abstract of Web Technologies for Advertising Presentation
3 Separate IMAGE * Separate HTML Challenges and Opportunities -- New Media
4 Separate IMAGE * Separate HTML Challenges and Opportunities -- New Delivery Mechanisms
5 Separate IMAGE * Separate HTML Challenges and Opportunities -- Industry Changes
6 Separate IMAGE * Separate HTML Future Web/Internet InfraStructure -I?
7 Separate IMAGE * Separate HTML Future Web/Internet InfraStructure -II?
8 Separate IMAGE * Separate HTML Future Web/Internet InfraStructure -III?
9 Separate IMAGE * Separate HTML Digital Audio and Video I
10 Separate IMAGE * Separate HTML Digital Audio and Video II
11 Separate IMAGE * Separate HTML Digital Audio and Video III
12 Separate IMAGE * Separate HTML Collaboration will be a Key Web Technology
13 Separate IMAGE * Separate HTML More on Collaboration
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