| ÒGive me a breakdown of all customers likely to default in the coming yearÓ |
| ÒDo three things: predict year-end demand, tell me which customers will fuel that demand, and tell me whyÓ |
| ÒDefine a highly concentrated micromarket (make special offers to customer segments that meet very select criteria) within my databaseÓ |
| ÒCreate a model that really explains why some customers renew their subscriptions and others donÕtÓ |
| ÒSuggest ways of regrouping our customers into new market segments (for Direct-Marketing)Ó |
| ÒFind some customer-preference pattern I might not be aware ofÓ |