Find this at http://www.npac.syr.edu/users/gcf/PPTadclubdec96/

Master Set of Foils for Presentation on Role of Web Technologies in Advertising

Given by Geoffrey C. Fox at Syracuse Ad Club Breakfast Meeting at NiMo Building on Dec 5, 1996. Foils prepared Dec 2 1996

We discuss possible opportunities and challenges for the advertising field opened up by Web hardware (the evolving Internet) and software (Web Technologies such as Java, JavaScript, VRML etc.)
We describe the different technologies in the context of applications such as education where I have experience!
There are uncertainities due to both unknown evolution of the Web and more importantly we don't know how best to use for marketing and advertising -- areas which will fund and shape a lot of Net infrastructure

Table of Contents for Master Set of Foils for Presentation on Role of Web Technologies in Advertising 

001 Possible Role of Web Technologies in the Advertising Field 
    http://www.npac.syr.edu/users/gcf/adclubdec96/index.html
002 Abstract of Web Technologies for Advertising Presentation
003 Challenges and Opportunities -- New Media
004 Challenges and Opportunities -- New Delivery Mechanisms
005 Challenges and Opportunities -- Industry Changes
006 Future Web/Internet InfraStructure -I?
007 Future Web/Internet InfraStructure -II?
008 Future Web/Internet InfraStructure -III?
009 Digital Audio and Video I
010 Digital Audio and Video II
011 Digital Audio and Video III
012 Collaboration will be a Key Web Technology
013 More on Collaboration
Northeast Parallel Architectures Center, Syracuse University, npac@npac.syr.edu

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