| Scenario-based planning models the plausible futures that matter to a strategy and thus provides an excellent method of dealing with uncertainty. |
| The objective is not to predict the future of multimedia, but to provide a range of plausible stories about the environment in which that future may play out. The actual future will be a mixture of all scenarios in proportions dependent on geographical location. The scenarios define the corners of the game space. |
| One cannot eliminate all of the uncertainty that business may encounter, so through these scenarios we attempt to embrace it. |
| The scenarios presented later turn on the critical unknowns of the future of multimedia -- the factors that are both most important to multimedia's future shape and most uncertain. |