The scenarios of the future are driven by two major uncertainties:
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The Quality of Demand: Will corporate and individual consumers of multimedia desire control over the experience and content of the experience (i.e. will people seek interactivity in multimedia applications such as the virtual communities of the Internet or the ability to feed specialized requirements to producers of goods and services), or will they accept choice (i.e. will multimedia simply be a tool to navigate a large variety of predetermined and marketed choices such as broadcast
programming and publications)?
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The State of the Economy: Will the economy be slow, marked by sluggish growth and a cut-throat marketplace? Or will it be fast, indicated by more rapid growth and a marketplace that fosters cooperation?
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