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How the four scenarios depend on the two main uncertainty factors?
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Virtual World is a world driven by:
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Users demanding and taking control
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Fast economy with information providers responding to users demand for control
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BizWorld is a world driven by:
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Users embracing choice
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Fast economy
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Slow Boat is a world driven by:
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Users acceptance of choice
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Slow economy
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Upstairs/Downstairs is a world driven by:
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Users split along socio-economic lines between Control and Choice
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Slower economy
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