Multimedia offerings 3 - Retailing:
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The lack of social interaction of the on-line home-shopping experience has led to these programs not engaging the consumer as well as expected.
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Most of the multimedia activity supporting shopping is now found in retail stores, enhancing the experience of more traditional shopping by providing point-of-sale, highly polished, interactive marketing information.
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In fact, multimedia kiosks support or replace salespeople in many cases. A kiosk can be "re-trained" easily and can assist in providing quicker and more reliable transaction service.
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Virtual reality systems with full 3D visual and touch effects are used to provide consumers the ability to "fully experience" a big ticket product before the purchase. These virtual reality systems also contribute to attracting consumers to stores due to the entertainment value of these experiences.
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