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High definition had already become a staple of video production, and had premiered (mid-90's) on video cassette and disk, so it found a small but ready audience of enthusiasts ("haves") with the hardware necessary to receive the enhanced signal. But wider adoption simply didn't materialize, as most consumers seemed unable (or unwilling) to afford the higher costs of sets. Indeed, by 1999, one tenth of American households (40% of the "haves") were equipped to experience
"virtual reality" in their homes.
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