Challenges and Opportunities -- New Media

There are natural Web versions of Video, Print(text), Audio and Images but these will be digital and hence interactive
- Click on an image and get Audio; manipulate media by rewinding etc.
- Much more choice for the consumer
Simulation (Java Applets) will allow totally new ways to inform
- The NiMo Web material could include Applets to allow customer to model home electricity and gas bills for given home construction and usage
- Games can be embedded in advertising material e.g a better version of Tetris but with advertising material on falling objects!
VRML will allow true 3D objects to be used in web resources