Challenges and Opportunities -- New Delivery Mechanisms

Of course we will able to use whatever the Internet becomes to deliver Web Advertising
But of course we will have digital Satellite and digital cable which will deliver same type of material as long as TV’s/Set Top boxes become “web-aware”
There will be transitional/intermediate formats with CD-ROMs (containing material using Web Technologies) providing high bandwidth base material (e.g. base graphics of catalog) to be supplemented by Internet for additional resources (actual prices, delivery and new material etc.).